Podcast Episodes

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Emotional intelligence can be your superpower – with Petra Kis-Herczegh
Emotional intelligence can be your superpower – with Petra Kis-Herczegh

Season 2024 Episode 140

Following on from Rebecca’s emphasis on personal adaptability, Petra Kis-Herczegh from Kameleon Journal believes that your emotional intelligence mig…

2 years, 6 months ago

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Become more adaptable so that you can take advantage of change – with Rebecca Berbel
Become more adaptable so that you can take advantage of change – with Rebecca Berbel

Season 2024 Episode 139

There’s no doubt that 2024 will see the wind of change continuing to strike the SEO landscape. Rebecca Berbel from OnCrawl believes that adaptability…

2 years, 6 months ago

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How Neurodivergent thinking can supercharge your SEO - with Heike Knip
How Neurodivergent thinking can supercharge your SEO - with Heike Knip

Season 2023 Episode 138

David and Heike discuss how neurodivergent thinking can supercharge your SEO.

Talking points include:

- What is Neurodivergent thinking?

- Is this from…

2 years, 6 months ago

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Every algorithm update is only ever optimising toward a better user experience - Tom Peyton
Every algorithm update is only ever optimising toward a better user experience - Tom Peyton

Season 2023 Episode 137

David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, y…

2 years, 6 months ago

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Educate Google about your brand and control your customer journey narrative - Leanne Summers
Educate Google about your brand and control your customer journey narrative - Leanne Summers

Season 2023 Episode 136

David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey.

Talking point…

2 years, 6 months ago

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The importance of using hybrid models for AI - with Victoria Olsina
The importance of using hybrid models for AI - with Victoria Olsina

Season 2023 Episode 135

Victoria Olsina discussed the importance of using hybrid models for AI.

Topics covered include:

- What tasks do humans do best and what tasks does AI …

2 years, 6 months ago

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Keep an eye on Google's updates and changing guidelines - with Ivana Flynn
Keep an eye on Google's updates and changing guidelines - with Ivana Flynn

Season 2023 Episode 134

In this episode, David and Ivana discuss how to keep an eye on Google's updates and changing guidelines.

Discussion points include:

- How should you ke…

2 years, 6 months ago

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Adapt, Adapt, Adapt - with Casie Gillette
Adapt, Adapt, Adapt - with Casie Gillette

Season 2023 Episode 133

Casie Gillette discusses the importance of being able to adapt, covering:

- With all of the changes currently taking place in search, we have to adapt…

2 years, 6 months ago

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How to integrate SEO into the broader marketing mix to drive better results overall - Yvie Ansari
How to integrate SEO into the broader marketing mix to drive better results overall - Yvie Ansari

Season 2023 Episode 132

Yvie Ansari shares how to integrate SEO into the broader marketing mix to drive better results overall, discussing:

- How do you integrate SEO into th…

2 years, 6 months ago

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How to stay true to brand in a world of AI - with Sally Raymer
How to stay true to brand in a world of AI - with Sally Raymer

Season 2023 Episode 131

In this episode Sally Raymer shares how to stay true to brand in a world of AI.

Discussion points include:

- Staying true to brand in a world of AI

- De…

2 years, 6 months ago

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