Podcast Episodes
Back to Search
Stand out—Fili Wiese
Season 2023 Episode 100
Fili Wiese gives SEOs in 2023 advice on how to stand out from the crowd, improve the quality of your content, and ensure that your pages are a step a…
3 years, 1 month ago
Establish an SEO quality assurance framework—Aleyda Solis
Season 2023 Episode 99
Aleyda Solis gives SEOs in 2023 tips for creating a quality assurance framework that will prevent you from becoming part of your own SEO horror stori…
3 years, 1 month ago
Roll up your sleeves and do the manual work—Kerstin Reichert
Season 2023 Episode 98
Kerstin Reichert believes SEOs in 2023 need to stop relying so heavily on tools to tell you what to aim for, roll up your sleeves, and do the manual …
3 years, 1 month ago
Look at the relationship between content and search intent—Mert Azizoğlu
Season 2023 Episode 97
Mert Azizoğlu reminds SEOs in 2023 that the main logic of SEO has always remained the same. You still need to be aware of how the content that you cr…
3 years, 1 month ago
Perfection can be the enemy of progress—Helen Pollitt
Season 2023 Episode 96
Helen Pollitt believes that, in 2023, SEOs need to stop striving for perfection and trying to tick every box. Instead, you should be paying attention…
3 years, 1 month ago
Don’t forget the basics—Nik Ranger
Season 2023 Episode 95
Nik Ranger implores SEOs in 2023 to remember the basics and stop committing cardinal sins in the areas of crawlability, rendering, indexability, rank…
3 years, 1 month ago
Keep trying new things—Luis Rodriguez
Season 2023 Episode 94
Luis Rodriguez believes the key for SEO in 2023 is to keep experimenting to keep up with Google’s changes - and not give up after just a few tries. I…
3 years, 1 month ago
Use a test and learn approach to define your business objectives—Si Shangase
Season 2023 Episode 93
Si Shangese encourages SEOs in 2023 to get over a fear of forecasting and use a test and learn approach, utilising historic data, so that you can loo…
3 years, 1 month ago
Test more and test smarter—Emily Potter
Season 2023 Episode 92
Emily Potter encourages SEOs in 2023 to keep testing but do so more often, with more efficiency, and working alongside your product teams to make the…
3 years, 1 month ago
Use BigQuery (SQL) to create your own SEO tool—Omi Sido
Season 2023 Episode 91
Omi Sido believes that every website needs unique SEO in 2023, because every website is unique. He suggests that BigQuery is currently the best way t…
3 years, 1 month ago