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How to stay true to brand in a world of AI - with Sally Raymer
Season 2023
Episode 131
Published 2 years, 6 months ago
Description
In this episode Sally Raymer shares how to stay true to brand in a world of AI.
Discussion points include:
- Staying true to brand in a world of AI
- Defining what your brand is
- Why is this important?
- What are the AI temptations that are bad?
- What does staying true to a brand mean?
- How do you ensure that every marketer in your organisation can articulate what your brand means?
- How do you use AI while still keeping the brand top-of-mind?