Podcast Episodes
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Keep content fresh and effective - Richard George
Season 2026 Episode 520
Richard George shares that content decay, where website content becomes outdated or irrelevant, negatively impacts user engagement, SEO, and brand re…
2 months, 3 weeks ago
Redefine discoverability and understand your consumers – with Andrew Stubbs
Season 2026 Episode 519
Andrew Stubbs suggests that, once you understand your consumers, you should be ensuring that your content is structured appropriately to be featured …
2 months, 3 weeks ago
Discover where AI is going to fit into your customer journey – with Christopher Hofman Laursen
Season 2026 Episode 518
Christopher Hofman Laursen shares that once you’ve mapped out your customer journey, it’s time to determine where AI is going to help you. Christophe…
2 months, 3 weeks ago
Expand your understanding of clustering – with Gianluca Fiorelli
Season 2026 Episode 517
Gianluca Fiorelli advises that, to truly understand and deliver for your customer in 2026, you should be revisiting how you utilise clustering at eve…
2 months, 4 weeks ago
Investigate your audience, and discover how user intent is changing – with Becky Simms
Season 2026 Episode 516
Becky Simms shares that user intent doesn’t stand still, and this is something that you should be continually analysing. Becky says: “We are seeing h…
2 months, 4 weeks ago
Be where your users are - Joao Pereira
Season 2026 Episode 515
Joao Pereira shares the importance of being where your users are. Talking points include: How do you know where your users are? How do you identify w…
2 months, 4 weeks ago
Switch seats with your customers to discover how they search – with Eli Schwartz
Season 2026 Episode 514
It’s one thing to understand who your audience is, but how do you get a true sense of what your customers experience? Eli Schwartz advises walking a …
3 months ago
Make your writing into mixtapes, for real people – with Will Slater
Season 2026 Episode 513
Will Slater uses a ’90s analogy to demonstrate the importance of being unique, even though it takes a little bit longer to get done. Will says: “Be m…
3 months ago
Stand out and survive by focussing on user intent – with Melissa Popp
Season 2026 Episode 512
Melissa Popp highlights that it’s easy to take the easy route when it comes to creating content in 2026, but this isn’t the way you stand out. Meliss…
3 months ago
Slow down and keep your eyes on the end user – with Vince Nero
Season 2026 Episode 511
Vince Nero believes that it’s all too easy to forget about the end user in the age of AI. Vince says: “Things are changing so rapidly with AI, you sh…
3 months ago