Podcast Episodes
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Step outside the comfort zone of traditional platforms – with Ed Ziubrzynski
Season 2026 Episode 563
What is SEO nowadays? According to Ed Ziubrzynski, it’s a lot more than just Google.
Ed says: “SEO needs to be everything, everywhere, all at once – a…
5 months, 1 week ago
Focus on the strategies that scale – with Montserrat Cano
Season 2026 Episode 562
For Montserrat Cano, the key elements to include in your 2026 strategy are the parts that scale.
Montserrat says: “In 2026, SEOs should stay grounded …
5 months, 2 weeks ago
Maintain traffic through local SEO – with Cathryn Stormont
Season 2026 Episode 561
Cathryn Stormont shares that good local SEO can still provide a lot of traffic.
Cathryn says: “Focus on local SEO.
With AI overviews and AI Mode domina…
5 months, 2 weeks ago
Focus your AEO strategy on showing up in Dark AI conversations - Tom Rudnai
Season 2026 Episode 560
Tom Rudnai says that instead of chasing citations, focus your AEO strategy on showing up in Dark AI conversations where problems are framed. Talking …
5 months, 2 weeks ago
Stand out in any region through better personalisation – with Gemma Fontané
Season 2026 Episode 559
Gemma Fontané recommends that personalisation is key when it comes to international SEO success.
Gemma says: “Focus on personalisation, adapting your …
5 months, 2 weeks ago
Treat individual markets individually – with Lau Miguez
Season 2026 Episode 558
Global SEO isn’t about treating every market the same. As Lau Míguez puts it, ‘European markets demand full commitment and strong EEAT signals — well…
5 months, 2 weeks ago
Avoid client-side routing and rendering – with Simone De Palma
Season 2026 Episode 557
Simone De Palma warns that client-side routing and rendering can be problematic for rankings.
Simone says: “Align with marketing goals, and make sure …
5 months, 3 weeks ago
Put your best foot forward with consistent data – with Kaspar Szymanski
Season 2026 Episode 556
One of the ways that AI engines struggle with determining a brand’s topical relevance and authority is when they encounter inconsistent data, highlig…
5 months, 3 weeks ago
SEO is not dying, but bad SEO is - Krešimir Ćorluka
Season 2026 Episode 555
Krešimir Ćorluka shares that SEO is not dying, but bad SEO most certainly is. Talking points include: What is bad SEO? What doesn’t work anymore? Wha…
5 months, 3 weeks ago
Show AI crawlers what you want them to see – with Arnout Hellemans
Season 2026 Episode 554
Arnout Hellemans advises that you don’t have to provide AI crawlers with full access to all of your content.
Arnout says: “People really need to look …
5 months, 3 weeks ago