Podcast Episodes
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Track more than basic keywords – with Andy Mollison
Season 2026 Episode 583
Something else that’s arguably changed a great deal in the past few years is keyword research. Andy Mollison advises on tracking more than basic key…
4 months, 2 weeks ago
Target AI search visibility with new metrics – with Marta Szmidt
Season 2026 Episode 582
Following on from the previous ‘Testing’ chapter, Marta Szmidt begins chapter 19 with an introduction to newer metrics that you should be considering…
4 months, 2 weeks ago
See the bigger picture through BigQuery – with Priya Verma
Season 2026 Episode 581
There’s one tool that Priya Verma finds particularly useful at combining data from various sources and conducting analysis – BigQuery.
Priya says: “Ge…
4 months, 2 weeks ago
How to write the best listicles & find the best media to push them to be cited by GPT: Leo Poitevin
Season 2026 Episode 580
Leo Poitevin shares how to write the best listicles & find the best media to push them to be cited by GPT. Talking points include: How do you define …
4 months, 2 weeks ago
Combine the powers of SEO and Google Ads – with Krzysztof Marzec
Season 2026 Episode 579
Krzysztof Marzec emphasises the alignment between organic search and paid search – and the useful additional data that one can provide the other.
Krzy…
4 months, 2 weeks ago
Leverage your analytics platforms more effectively – with Dan Taylor
Season 2026 Episode 578
Dan Taylor feels that SEOs aren’t taking full advantage of the data that they already have.
Dan says: “Start understanding your analytics platforms a …
4 months, 3 weeks ago
Find more data elsewhere – with Marco Giordano
Season 2026 Episode 577
Marco Giordano highlights that the most successful SEOs will take data from multiple sources – not just traditional SEO platforms.
Marco says: “Use mu…
4 months, 3 weeks ago
Stop reacting; start predicting – with Folashade Uba
Season 2026 Episode 576
Of course, what happened in the past isn’t necessarily an indication of what might be likely to happen in the future. Folashade Uba shares that we sh…
4 months, 3 weeks ago
Don’t focus solely on the new shiny thing - the fundamentals will always matter most: Sophie Brannon
Season 2026 Episode 575
Sophie Brannon shares the importance of not focusing solely on the new shiny thing and that the fundamentals will always matter most. Talking points …
4 months, 3 weeks ago
Amidst all the changes, stay focussed on your numbers – with Kyle Rushton McGregor
Season 2026 Episode 574
Kyle Rushton McGregor provides us with a timely reminder to know your numbers, while all the changes happen around us.
Kyle says: “SEO is changing, a…
4 months, 3 weeks ago