Podcast Episodes
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Win by being the brand that AI wants to quote - Tom Vaughton
Season 2026 Episode 540
Tom Vaughton shares that we need to stop relying on the same tools to churn out the same results. Because in the age of AI search, it’s the human SEO…
1 month, 3 weeks ago
Make your value clear and undeniable as soon as your page is opened – with Sara Fernández Carmona
Season 2026 Episode 539
We’ve also heard many metrics that demonstrate how short a user’s attention is likely to be once they hit your web page. Sara Fernández Carmona asks …
1 month, 3 weeks ago
Be proud of what you are putting out into the world – with Anna Bravington
Season 2026 Episode 538
Not all metrics are tangible, though. Anna Bravington asks us a simple question: Are you proud of the content that you are putting out into the world…
1 month, 4 weeks ago
Zero in on bottom-of-funnel – with Araminta Robertson
Season 2026 Episode 537
What worked in content marketing 5 years ago isn’t as likely to work now. Araminta Robertson advises us to focus on bottom-of-funnel in 2026.
Araminta…
2 months ago
Share your research findings to reach more users – with Rosemary Osuoha
Season 2026 Episode 536
A key way to beat the competition is to learn from other industries. Rosemary Osuoha teaches us what we can learn from healthcare brands.
Rosemary say…
2 months ago
Focus on building topical authority in 2026 - Brandon leibowitz
Season 2026 Episode 535
Brandon Leibowitz talks about the importance of focusing on building topical authority in 2026 by creating in-depth content hubs that answer your aud…
2 months ago
Utilise SEO but preserve the human element – with Ahmed Bhula
Season 2026 Episode 534
One of the key challenges at the moment is to identify which tasks should be done by AI and which tasks should be done by a human. This is something …
2 months ago
Show expertise and trustworthiness through high-quality content – with Valentina Stragliotto
Season 2026 Episode 533
Valentina Stragliotto explores the idea that it’s also key to demonstrate expertise and trustworthiness through high-quality content.
Valentina says: …
2 months ago
Earn your authority through real, human expertise – with Isa Lavahun
Season 2026 Episode 532
Isa Lavahun explains that you can enhance the perceived authority of your content through real, human expertise.
Isa says: “Authority should be built …
2 months, 1 week ago
Write from real, authentic human experience – with Greg Gifford
Season 2026 Episode 531
You’ve selected your content distribution opportunities based upon AI and where your audience resides, but your content should be written based upon …
2 months, 1 week ago