Podcast Episodes
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Monitor, test, and adjust – with Julia-Carolin Zeng
Season 2026 Episode 573
Julia-Carolin Zeng shares some of the key areas that you should be continually monitoring in order to know what to adjust.
Julia says: “Monitoring, te…
4 months, 4 weeks ago
Embrace change and test relentlessly – with Yordan Dimitrov
Season 2026 Episode 572
Yordan Dimitrov shares that you need to accept constant change in the world of SEO. Just because something works well today doesn’t mean that you sho…
5 months ago
Do some testing – with Andrew Cock-Starkey
Season 2026 Episode 571
One of the keys to continually enhancing your SEO performance is to keep on testing, shares Andrew Cock-Starkey.
Andrew says: “Test, test, test.
Test a…
5 months ago
Inclusive language & LLMs: Why what we feed AI matters - with Laura Iancu
Season 2026 Episode 570
Laura Iancu talks about Inclusive language & LLMs and shares why what we feed AI matters. Talking points include: - How LLMs mirrors and multiplies h…
5 months ago
Improve retention and conversion through App Store Optimization – with Filipa Serra Gaspar
Season 2026 Episode 569
One of the non-traditional platforms for SEO is app stores, and this is an opportunity that Filipa Serra Gaspar wishes to highlight.
Filipa says: “Thi…
5 months ago
View AI search as an opportunity to plug the gaps in your digital footprint – with Crystal Carter
Season 2026 Episode 568
AI can be used in many ways within the SEO function, and for Crystal Carter, it can be an effective tool to assist with the analysis of your digital …
5 months ago
Integrate your approach to search behaviour – with Mathilde Høj
Season 2026 Episode 567
Mathilde Høj adds her voice to the call to diversification, highlighting that search and search behaviour have entirely changed.
Mathilde says: “Searc…
5 months, 1 week ago
Diversify to survive – with Ivana Flynn
Season 2026 Episode 566
Ivana Flynn shares that in her opinion, your business may be in danger if you don’t diversify your SEO efforts.
Ivana says: “First of all, don't give …
5 months, 1 week ago
Focus on the things that are hurting your brand - with David Iwanow
Season 2026 Episode 565
David Iwanow shares how to focus on the things that are hurting your brand. Discussion points include: What is typically hurting brand and revenue no…
5 months, 1 week ago
Expand your horizons beyond Google – with Sean Barber
Season 2026 Episode 564
Leading on from Ed Ziubrzynski’s tip, Sean Barber muses over what platforms you should consider optimizing for in 2026.
Sean says: “Think beyond Googl…
5 months, 1 week ago