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Make sure machines truly see your brand and your product – with Myriam Jessier
Season 2026
Episode 526
Published 2 months, 2 weeks ago
Description
Myriam Jessier highlights the importance of ensuring that machines truly see the precise nature of your products.
Myriam says: “Everyone is slowly coming to realise that SEO is changing in many different ways.
My tip is to make sure that your brand and your products are machine-readable, because we're dealing with multimodal search now. That means I can take out my phone, take a picture of your product and say, ‘Is this vegan?’ - and I will get the answer right away.
SEO is entering the outside world, beyond the web.”