Podcast Episodes
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Translating SEO into a language of tangible business impact - Kristina Bergwall
Season 2026 Episode 480
Kristina Bergwall discusses the importance of translating SEO into a language of tangible business impact in the future AI search landscape, and usin…
4 months, 2 weeks ago
Re-order your content for search dominance – with Damien Robert
Season 2026 Episode 479
Damien Robert explains the need to move beyond traditional web content, achieved by making content modular, leading with irrefutable evidence. In add…
4 months, 3 weeks ago
Identify searches that need grounding to focus your AI strategy – with Mark Williams-Cook
Season 2026 Episode 478
Mark Williams-Cook explains that you also need to consider the type of search that you’re attempting to optimize for, and the way that AI engines dea…
4 months, 3 weeks ago
Master AI visibility by understanding the Algorithmic Trinity – with Jason Barnard
Season 2026 Episode 477
Jason Barnard shares that you can’t look at LLMs alone as the standalone way to determine whether or not your AI optimization has been a success.
Jaso…
4 months, 3 weeks ago
Navigate the probabilistic world of AI search – with Garrett Sussman
Season 2026 Episode 476
Garrett Sussman shares that, even though there is great opportunity in being included in AI search results, results aren’t guaranteed.
Garrett says: “…
4 months, 3 weeks ago
How to track metrics that actually matter in 2026 - Katie New
Season 2026 Episode 475
Katie New shares the importance of tracking metrics that actually matter to you in 2026 (not just the default ones that you're used to asking for!) T…
4 months, 3 weeks ago
Don’t be a passive subject of AI's opinion; become an active engineer – with Nik Ranger
Season 2026 Episode 474
Nik Ranger shares that you shouldn’t necessarily conclude that ranking on Google means ranking well on AI search engines.
Nik says: “Stop thinking jus…
4 months, 4 weeks ago
Make your content interpretable, not just crawlable – with Chris Green
Season 2026 Episode 473
When we consider the fact that AI agents are starting to visit our sites, with a view to making purchase decisions or recommendations, and other AI e…
4 months, 4 weeks ago
Keep track of how AI user agents are accessing and navigating your website – with Itamar Blauer
Season 2026 Episode 472
When we start preparing for the consumption of our goods and services by AI, we should also be preparing for AI user agents to navigate our sites.
Ita…
5 months ago
Create your own knowledge graphs to improve your online presence – with Olesia Korobka
Season 2026 Episode 471
Part of the data layer that you provide for AI should include well-structured knowledge graphs, shares Olesia Korobka.
Olesia says: “Prepare small kno…
5 months ago