Podcast Episodes
Back to Search
Use your server logs to perform an indexation audit at scale - with Jérôme Salomon
Season 2026 Episode 470
Jérôme Salomon shares that you can use your server logs to perform an indexation audit at scale thanks to the 130 days rule, bypassing the URL inspec…
5 months ago
Develop an interconnected data layer to show up and be understood by AI – with Martha van Berkel
Season 2026 Episode 469
Martha van Berkel follows on from Pam’s tip by highlighting that it’s key to manage the information that you’re providing to AI.
Martha says: “SEO is …
5 months ago
Prepare for a world where AI is your primary audience – with Pam Aungst Cronin
Season 2026 Episode 468
How are you preparing for AI? Pam Aungst Cronin starts off not by exploring how to use AI in your day-to-day activities, but how to position what you…
5 months ago
Strengthen your brand – with Ramona Joita
Season 2026 Episode 467
Ramona Joita recommends that strong branding in 2026 is key – and shares why research is an integral part of this.
Ramona says: “Strong branding, not…
5 months, 1 week ago
Go beyond backlinks to gain authority in the new algorithm – with Joseph Kahn
Season 2026 Episode 466
Joseph Kahn expands on Christian’s tip to emphasise that building authority in 2026 is multi-faceted.
Joseph says: “Look beyond the blue links and bui…
5 months, 1 week ago
How to SEO for LLMs - with Roman Leliukh
Season 2026 Episode 465
Roman Leliukh discusses how to SEO for LLMs.
Key talking points include:
Which LLMs should you optimize for?
Chat GPT / AI Overviews / Gemini
Why are cer…
5 months, 1 week ago
Build brand associations – with Christian Rigg
Season 2026 Episode 464
Christian Rigg follows on from Otuto Umeji’s tip to share that, if you can form a brand association in someone’s mind, it makes many aspects of SEO a…
5 months, 1 week ago
Rank in the mind, not on the SERP – with Otuto Umeji
Season 2026 Episode 463
Otuto Umeji shares that one of the key elements to building a successful brand in 2026, from an SEO perspective, is to be the go-to, remembered brand…
5 months, 1 week ago
In an AI search-first world, brands should move beyond "links for links’ sake" - with Charlie Clark
Season 2026 Episode 462
Charlie Clark shares that as we move towards an AI search-first world, brands should move beyond "links for links’ sake" and focus on semantically re…
5 months, 2 weeks ago
Aim for recognition over rankings – with Sukhjinder Singh
Season 2026 Episode 461
Following on from Aleyda’s advice to optimize for citation-worthiness, Sukhjinder Singh shares that brand recognition is key.
Sukhjinder says: “Say go…
5 months, 2 weeks ago