Podcast Episodes
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Get hyper-specific about your ICP – with Casie Gillette
Season 2026 Episode 503
The way that Casie Gilette understands more about her audience is to define an Ideal Customer Profile. Casie says: “Get hyper-specific about what you…
8 months, 1 week ago
Understand your users through research and query semantics – with Lazarina Stoy
Season 2026 Episode 502
Lazarina Stoy shares how to start understanding your users through research and query semantics. Lazarina says: “Learn how to incorporate and scale q…
8 months, 2 weeks ago
Focus on your audience to avoid getting bogged down – with Emina Demiri-Watson
Season 2026 Episode 501
Emina Demiri-Watson shares that focussing on your audience can help you avoid getting bogged down in what technology can offer. Emina says: “First of…
8 months, 2 weeks ago
In an AI-heavy world, localized and culturally aware content is essential - Silvi Nuñez
Season 2026 Episode 500
Silvi Nuñez shares that in an AI-heavy world where content feels generic, localized and culturally aware content becomes a powerful SEO strategy in 2…
8 months, 2 weeks ago
Learn who your audience is and find out where they are – with Travis Tallent
Season 2026 Episode 499
For Travis Tallent, it all begins with discovering who your audience is before deciding on how to serve them. Travis says: “Audience-first marketing …
8 months, 2 weeks ago
Keep doing proper SEO – with Tin Đudajek
Season 2026 Episode 498
It’s easy to get dazzled by the next shiny bright thing, but Tin Đudajek is keen to highlight the importance of delivering on ‘proper SEO’. Tin says:…
8 months, 2 weeks ago
Don’t throw away all of your best practices – with Greg Heilers
Season 2026 Episode 497
Greg Heilers emphasises the importance of not letting newer tactics direct your existing good SEO practices. Greg says: “Don't throw the baby out wit…
8 months, 3 weeks ago
Avoid shiny toy syndrome – with Anthony Barone
Season 2026 Episode 496
Anthony Barone understands the importance and impact of AI, but tempers that with the essential nature of fundamental SEO principles. Anthony says: “…
8 months, 3 weeks ago
Brand is back and it’s bigger than before - CJ Emson
Season 2026 Episode 495
CJ Emson shares that brand is back and it’s bigger than before. If your branded search footprint isn’t strong, you’re going to lose out in AIO and as…
8 months, 3 weeks ago
Stop chasing what’s new and start mastering what’s timeless – with Nitin Manchanda
Season 2026 Episode 494
Nitin Manchanda agrees with Simon Cox, encouraging SEOs to concentrate on timeless activities. Nitin says: “Don't get lost in buzzwords and stay focu…
8 months, 3 weeks ago