Podcast Episodes
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Learn, test, and increase productivity with AI – with Rana Abu Quba Chamsi
Season 2026 Episode 484
With all of your competitors using AI in some form, how do you stand out from the crowd? For Rana Abu Quba Chamsi, increasing productivity is key.
Ran…
9 months, 1 week ago
Learn how to learn – with Sante Achille
Season 2026 Episode 483
With the advancement of AI, it’s essential to stay up-to-date with new developments – and for that, Sante Achille believes that it’s essential to rev…
9 months, 1 week ago
Optimize your AI shadow – with Rose Tero
Season 2026 Episode 482
Just because you’ve tidied up the content on your website to cater for the needs of AI, that doesn’t mean that your job is done!
Rose says: “Your webs…
9 months, 1 week ago
Tidy up your online presence for the eyes of AI – with Dani Leitner
Season 2026 Episode 481
In the past, it didn’t matter so much if old, less relevant content existed on your website and elsewhere. Dani Leitner shares that this isn’t the ca…
9 months, 1 week ago
Translating SEO into a language of tangible business impact - Kristina Bergwall
Season 2026 Episode 480
Kristina Bergwall discusses the importance of translating SEO into a language of tangible business impact in the future AI search landscape, and usin…
9 months, 2 weeks ago
Re-order your content for search dominance – with Damien Robert
Season 2026 Episode 479
Damien Robert explains the need to move beyond traditional web content, achieved by making content modular, leading with irrefutable evidence. In add…
9 months, 2 weeks ago
Identify searches that need grounding to focus your AI strategy – with Mark Williams-Cook
Season 2026 Episode 478
Mark Williams-Cook explains that you also need to consider the type of search that you’re attempting to optimize for, and the way that AI engines dea…
9 months, 2 weeks ago
Master AI visibility by understanding the Algorithmic Trinity – with Jason Barnard
Season 2026 Episode 477
Jason Barnard shares that you can’t look at LLMs alone as the standalone way to determine whether or not your AI optimization has been a success.
Jaso…
9 months, 2 weeks ago
Navigate the probabilistic world of AI search – with Garrett Sussman
Season 2026 Episode 476
Garrett Sussman shares that, even though there is great opportunity in being included in AI search results, results aren’t guaranteed.
Garrett says: “…
9 months, 2 weeks ago
How to track metrics that actually matter in 2026 - Katie New
Season 2026 Episode 475
Katie New shares the importance of tracking metrics that actually matter to you in 2026 (not just the default ones that you're used to asking for!) T…
9 months, 3 weeks ago