Podcast Episodes
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Don’t be a passive subject of AI's opinion; become an active engineer – with Nik Ranger
Season 2026 Episode 474
Nik Ranger shares that you shouldn’t necessarily conclude that ranking on Google means ranking well on AI search engines.
Nik says: “Stop thinking jus…
9 months, 3 weeks ago
Make your content interpretable, not just crawlable – with Chris Green
Season 2026 Episode 473
When we consider the fact that AI agents are starting to visit our sites, with a view to making purchase decisions or recommendations, and other AI e…
9 months, 3 weeks ago
Keep track of how AI user agents are accessing and navigating your website – with Itamar Blauer
Season 2026 Episode 472
When we start preparing for the consumption of our goods and services by AI, we should also be preparing for AI user agents to navigate our sites.
Ita…
9 months, 3 weeks ago
Create your own knowledge graphs to improve your online presence – with Olesia Korobka
Season 2026 Episode 471
Part of the data layer that you provide for AI should include well-structured knowledge graphs, shares Olesia Korobka.
Olesia says: “Prepare small kno…
9 months, 4 weeks ago
Use your server logs to perform an indexation audit at scale - with Jérôme Salomon
Season 2026 Episode 470
Jérôme Salomon shares that you can use your server logs to perform an indexation audit at scale thanks to the 130 days rule, bypassing the URL inspec…
9 months, 4 weeks ago
Develop an interconnected data layer to show up and be understood by AI – with Martha van Berkel
Season 2026 Episode 469
Martha van Berkel follows on from Pam’s tip by highlighting that it’s key to manage the information that you’re providing to AI.
Martha says: “SEO is …
9 months, 4 weeks ago
Prepare for a world where AI is your primary audience – with Pam Aungst Cronin
Season 2026 Episode 468
How are you preparing for AI? Pam Aungst Cronin starts off not by exploring how to use AI in your day-to-day activities, but how to position what you…
10 months ago
Strengthen your brand – with Ramona Joita
Season 2026 Episode 467
Ramona Joita recommends that strong branding in 2026 is key – and shares why research is an integral part of this.
Ramona says: “Strong branding, not…
10 months ago
Go beyond backlinks to gain authority in the new algorithm – with Joseph Kahn
Season 2026 Episode 466
Joseph Kahn expands on Christian’s tip to emphasise that building authority in 2026 is multi-faceted.
Joseph says: “Look beyond the blue links and bui…
10 months ago
How to SEO for LLMs - with Roman Leliukh
Season 2026 Episode 465
Roman Leliukh discusses how to SEO for LLMs.
Key talking points include:
Which LLMs should you optimize for?
Chat GPT / AI Overviews / Gemini
Why are cer…
10 months ago