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Don’t be a passive subject of AI's opinion; become an active engineer – with Nik Ranger
Season 2026
Episode 474
Published 4 months, 4 weeks ago
Description
Nik Ranger shares that you shouldn’t necessarily conclude that ranking on Google means ranking well on AI search engines.
Nik says: “Stop thinking just about ranking on Google and start focussing on a new discipline: AI visibility engineering. This is where you can systematically probe AI models to measure brand associations, quantify perception, and then use those insights to engineer on-page, off-site, and then use those insights to engineer on-page, off-site, and strategic actions that influence how these machines understand and represent your clients.”