Podcast Episodes
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Pay attention to shifts in search intent – with Mark Williams-Cook
Season 2025 Episode 311
Despite the expanding plethora of information available to us, it seems to be harder than ever to know what users are thinking. Mark Williams-Cook fr…
1 year, 5 months ago
Focus on the long tail – with Aleyda Solis
Season 2025 Episode 310
Getting a little more specific, Aleyda Solis from Orainti encourages you to turn your attention towards the long tail keywords to keep up with changi…
1 year, 5 months ago
Understand Your Topical Authority with AI to Dominate Your Niche - Tom Winter
Season 2025 Episode 309
Tom Winter discusses with David Bain the importance of understanding your topical authority with AI to dominate your niche.
Talking points include:
Wha…
1 year, 5 months ago
Don’t neglect keywords – with Charlie Whitworth
Season 2025 Episode 308
While he acknowledges the importance of entities, Charlie Whitworth from Whitworth SEO is here to remind you that keywords are still an integral piec…
1 year, 5 months ago
Manage your content knowledge graph – with Martha Van Berkel
Season 2025 Episode 307
Martha van Berkel from Schema App takes us deeper into the minutiae of entity SEO to look more closely at schema markup and how to build a powerful k…
1 year, 5 months ago
Make use of relevant entities to improve your visibility as a brand – with Ulrika Viberg
Season 2025 Episode 306
As Jason pointed out, the value of entities goes beyond helping Google categorise your content. Ulrika Viberg from Unikorn explains how they can be t…
1 year, 5 months ago
Turn your attention to Entity Optimization – with Jason Barnard
Season 2025 Episode 305
To kick off our deep dive into entities, Jason Barnard from Kalicube breaks down how and why you need to optimize your entities in 2025 – from the co…
1 year, 5 months ago
Why and how did we should create a multi-function approach to SEO - Reena Bowden
Season 2025 Episode 304
Reena Bowden shares with David Bain why and how did we should create a multi-function approach to SEO.
Talking points include:
What do you mean by a mu…
1 year, 5 months ago
Gain visibility in generative search by managing your brand entity – with Crystal Carter
Season 2025 Episode 303
It wouldn’t be long before AI joined the brand party! If you want your name to show up in AI-driven results, then taking control of your brand entity…
1 year, 5 months ago
Your brand mentions are your links – with Casie Gillette
Season 2025 Episode 302
Like the others in this chapter, Casie Gillette from Customers.ai believes that brand is changing the face of SEO. In her view, you don’t just need t…
1 year, 5 months ago