Podcast Episodes
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Craft Your Brand Story with Precision and Impact Using SEO & PPC In Synergy - with Serge Nguele
Season 2025 Episode 324
Serge Nguele shares with David Bain why you should craft your brand story with precision and impact using SEO & PPC in synergy.
Talking points include…
1 year, 9 months ago
Start viewing AI overviews as a help and not a hindrance – with Mufaddal Sadriwala
Season 2025 Episode 323
If Pam didn’t convince you, Mufaddal Sadriwala from Assembly MENA is here to put your fears to rest and get you embracing AI overviews as a friend in…
1 year, 9 months ago
Focus on AI overviews – with Pam Aungst Cronin
Season 2025 Episode 322
In many ways, the shifting SERP can feel like uncharted territory. Thankfully, Pam Aungst Cronin from Pam Ann Marketing is drawing up the maps for AI…
1 year, 9 months ago
Use AI to learn about who your users are – with Eli Schwartz
Season 2025 Episode 321
Like Folashade, Eli Schwartz, author of Product-Led SEO, believes that AI tools can help you gain a deeper understanding of the people behind the sea…
1 year, 9 months ago
Uncover crucial insights by analysing your support queries – with Folashade Uba
Season 2025 Episode 320
Folashade Uba from Maersk has uncovered another often-overlooked but abundant source of user insight, direct from the horse’s mouth: support queries.…
1 year, 9 months ago
Demand doesn't start on Google - with Travis Tallent
Season 2025 Episode 319
Travis Tallent shares with David Bain that knowing where your audience's demand starts makes your SEO demand capture 10X stronger.
Talking points incl…
1 year, 9 months ago
Mine sales conversations to find topics with low competition & high intent – with Michael MacMillan
Season 2025 Episode 318
Given the importance of understanding your users, you’re probably wondering where you can learn what they want. Michael MacMillan from MacMillan Sear…
1 year, 9 months ago
Understand and leverage the cognitive biases that influence user behaviour – with Garrett Sussman
Season 2025 Episode 317
Sarah suggested you look into cognitive biases, and Garrett Sussman from iPullRank is here to help you do just that. Learn how these biases impact th…
1 year, 9 months ago
Understand human psychology to get your users to do what you want – with Sarah Pokorná Presch
Season 2025 Episode 316
To really get to know your users, you need to get inside their heads. Sarah Pokorná Presch from Dragon Metrics tells you how to use the psychology of…
1 year, 9 months ago
Understand where you can best reach your customers by mapping out journeys – with Christopher Hofman
Season 2025 Episode 315
As Jake touched on, getting to know your users is also about knowing what journeys they are on. Christopher Hofman from HofmanSEO encourages you to m…
1 year, 9 months ago