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Use AI to learn about who your users are – with Eli Schwartz
Season 2025 Episode 321
Like Folashade, Eli Schwartz, author of Product-Led SEO, believes that AI tools can help you gain a deeper understanding of the people behind the sea…
1 year, 4 months ago
Uncover crucial insights by analysing your support queries – with Folashade Uba
Season 2025 Episode 320
Folashade Uba from Maersk has uncovered another often-overlooked but abundant source of user insight, direct from the horse’s mouth: support queries.…
1 year, 4 months ago
Demand doesn't start on Google - with Travis Tallent
Season 2025 Episode 319
Travis Tallent shares with David Bain that knowing where your audience's demand starts makes your SEO demand capture 10X stronger.
Talking points incl…
1 year, 4 months ago
Mine sales conversations to find topics with low competition & high intent – with Michael MacMillan
Season 2025 Episode 318
Given the importance of understanding your users, you’re probably wondering where you can learn what they want. Michael MacMillan from MacMillan Sear…
1 year, 4 months ago
Understand and leverage the cognitive biases that influence user behaviour – with Garrett Sussman
Season 2025 Episode 317
Sarah suggested you look into cognitive biases, and Garrett Sussman from iPullRank is here to help you do just that. Learn how these biases impact th…
1 year, 4 months ago
Understand human psychology to get your users to do what you want – with Sarah Pokorná Presch
Season 2025 Episode 316
To really get to know your users, you need to get inside their heads. Sarah Pokorná Presch from Dragon Metrics tells you how to use the psychology of…
1 year, 5 months ago
Understand where you can best reach your customers by mapping out journeys – with Christopher Hofman
Season 2025 Episode 315
As Jake touched on, getting to know your users is also about knowing what journeys they are on. Christopher Hofman from HofmanSEO encourages you to m…
1 year, 5 months ago
Focus on Omnichannel SEO - Ramona Joita
Season 2025 Episode 314
Ramona Joita shares with David Bain the importance of focusing on Omnichannel SEO.
Talking points include:
What is Omnichannel SEO?
What impact is AI ha…
1 year, 5 months ago
Remind yourself of the people you are trying to reach – with Jake Gauntley
Season 2025 Episode 313
While Becky helped you prepare for the future, Jake Gauntley from KINESSO UK is keen to make sure that the users themselves don’t get lost along the …
1 year, 5 months ago
Think about how user behaviour is changing – with Becky Simms
Season 2025 Episode 312
Becky Simms from Reflect Digital has advice on how to be ahead of the game so that you’re ready for the new ways that users interact in a world of om…
1 year, 5 months ago