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SEOs and content marketers are responsible for fighting back - with Kavi Kardos
Season 2025
Episode 341
Published 1 year, 3 months ago
Description
Kavi Kardos shares how SEOs and content marketers are responsible for fighting back against a flood of generic, AI-generated, and manipulative content. Hoisted by David Bain.
Discussion points include:
How can SEOs fight back against AI-generated content?
How do we decide on the right long-tail questions we should be answering?
What platforms should we be trying to appear on?
Should we be happy to target zero search volume keywords?
When you talk about Building community through less traditional platforms - what platforms are you referring to?
What do you mean by partnering with customer teams to build websites that users actually want?
Are you concerned about AI’s ability to compete in the areas that you’re recommending in the future?