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Behind the Winning Idea – 'SmartPort'
Episode 27
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Trelleborg: SmartPort, awarded a Gold in B2B in this year's …
4 years, 6 months ago
WARC Talks Targeting Taste Communities
Episode 26
This week WARC talks targeting taste communities with strategy executive and author of The Business of Aspiration, Ana Andjelic. Instead of focusing …
4 years, 6 months ago
WARC Talks Creativity and Attention
Episode 25
This week WARC talks creativity and attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, and Orlando Wood, Chief Innovation …
4 years, 7 months ago
Behind the Winning Idea – 'Setting a New Course for Growth'
Episode 24
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Maersk: Setting a new course for growth, winner of the B2B G…
4 years, 7 months ago
Behind the Winning Idea – 'The Travis Scott Meal'
Episode 23
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of McDonald's: The Travis Scott Meal, winner of the Collaborati…
4 years, 7 months ago
3 in 15 – Creator Economy
Episode 22
This week we're joined by WARC's Catherine Driscoll, commissioning editor and editor of a recent WARC Guide on the creator economy. Catherine talks a…
4 years, 7 months ago
3 in 15 – EffWorks
Episode 21
This week we're joined by WARC's Alex Brownsell, Senior Editor, Media, Lena Roland, Managing Editor, WARC.com, and Sam Peña-Taylor, Reporter. The tea…
4 years, 8 months ago
Behind the Winning Idea - 'A Dad's Job'
Episode 20
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Home Centre: A Dad's Job, winner of the Instant Impact Grand…
4 years, 8 months ago
Behind the Winning Idea - 'Shame to Pride'
Episode 19
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Aldi: Shame to Pride, winner of the Sustained Growth Grand P…
4 years, 8 months ago
WARC Talks Conscious Media Investment
Episode 18
This week WARC talks conscious media investment with Jake Dubbins, Co-Founder & Co-Chair at Conscious Advertising Network, Belinda J Smith, CEO, Amer…
4 years, 8 months ago