Episode Details
Back to Episodes
3 in 15 - Connected TV
Episode 54
Published 4 years ago
Description
This week we’re joined by WARC’s Cathy Taylor, US Commissioning Editor for WARC Strategy, and editor of the recent WARC guide on connected TV. Cathy explores the reasons why we should be paying attention to CTV, the role of first party data and cookies, and what the future of CTV might look like.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.