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3 in 15: Using brand assets
Episode 81
This week we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. C…
3 years, 11 months ago
WARC Talks Finding Gen Z
Episode 80
WARC Media's Celeste Huang summarises the latest Global Ad Trends report Finding Gen Z, which explores media consumption habits among 16- to 24-year-…
3 years, 11 months ago
WARC Talks Digital Commerce - Retail Media Today
Episode 79
Gregory Grudzinski, Head of Content for WARC Digital Commerce, and Colin Lewis, author of WARC's Retail Media Primer Series discuss the retail media …
3 years, 11 months ago
WARC Talks brands in culture
Episode 78
This week WARC talks brands in culture with Marcus Collins, head of strategy at Wieden+Kennedy New York, and author and social anthropologist, Grant …
4 years ago
3 in 15: The Consumer Crunch
Episode 77
This week Lena Roland, Head of Content for WARC Strategy, and David Tiltman, WARC’s SVP Content discuss the key takeaways from the latest WARC Guide …
4 years ago
WARC Talks budgets and ROI
Episode 76
This week WARC talks budget setting and ROI with Grace Kite, founder and economist at magic numbers, and Paul Dyson, co-founder at Accelero. What is …
4 years ago
3 in 15: Ad investment forecasts
Episode 75
Alex Brownsell, Head of Content for WARC Media, and James McDonald, WARC’s Director of Data, Intelligence & Forecasting, examine the latest global ad…
4 years ago
WARC Talks Anti-personalisation
Episode 74
This week WARC talks anti-personalisation with marketing consultant Samuel Brealey and Michael Taylor, founder of Vexpower. With the death of the coo…
4 years, 1 month ago
3 in 15: The state of creative effectiveness
Episode 73
This week we’re joined by Warwick Cairns, strategy partner at The Effectiveness Partnership and an editor of the state of creative effectiveness repo…
4 years, 1 month ago
WARC Talks: What does 'brand' actually mean?
Episode 72
This week WARC talks about one of the most ill-defined words in the marketing lexicon; brand. Claire Strickett, brand strategy director at Jellyfish,…
4 years, 1 month ago