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WARC Talks: What does 'brand' actually mean?
Episode 72
Published 3 years, 9 months ago
Description
This week WARC talks about one of the most ill-defined words in the marketing lexicon; brand. Claire Strickett, brand strategy director at Jellyfish, and Paul Bailey, brand strategy director at Halo explore what brand actually means, and why it is so important to use the word clearly.
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