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3 in 15 – Ad investment in 2022
Episode 37
This week we're joined by WARC's James McDonald, Director of Data, Intelligence & Forecasting and the editor of the recent Global Ad Trends report wh…
4 years, 4 months ago
The ‘double bottom line’: Valuing profit and the planet
Episode 36
WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, closing …
4 years, 5 months ago
The collision of brand and e-commerce
Episode 35
WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, next up …
4 years, 5 months ago
Closing the effectiveness gap
Episode 34
WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, next up …
4 years, 5 months ago
Social commerce and the creator economy
Episode 33
WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, next up …
4 years, 5 months ago
Recalibrating life: The post-lockdown consumer
Episode 32
WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, starting…
4 years, 5 months ago
Behind the Winning Idea – 'The Dance'
Episode 31
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Speight's: The Dance, awarded Bronze in Sustained Growth in …
4 years, 5 months ago
WARC Talks 2022 Media Trends
Episode 30
Welcome back! This week WARC talks 2022 media trends with Dan Calladine, Head of Media Futures at Carat Global, and author of Dentsu’s ‘Reimagining N…
4 years, 5 months ago
Behind the Winning Idea – 'Dirt for Good'
Episode 29
This week, in Behind the Winning Idea and our last episode of 2021, we explore the strategy, execution and outcome of Persil: Dirt for Good, awarded …
4 years, 6 months ago
WARC Talks Writing Better Briefs
Episode 28
This week WARC talks writing better briefs with Pieter-Paul von Weiler and Matt Davies, founders of BetterBriefs. The brief - it's arguably the most …
4 years, 6 months ago