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WARC Talks Anti-personalisation
Episode 74
Published 3 years, 9 months ago
Description
This week WARC talks anti-personalisation with marketing consultant Samuel Brealey and Michael Taylor, founder of Vexpower. With the death of the cookie and data privacy concerns, marketers are rethinking their approach to personalisation. Discussing how personalisation adds complexity to an ad campaign and may not be good value for money.
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