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3 in 15 - Big Tech ad spend
Episode 51
Published 4 years, 1 month ago
Description
This week we’re joined by WARC’s Alex Brownsell, Head of Content for WARC Media, and editor of the recent Global Ad Trends report on Big Tech advertising investment. Alex discusses Big Tech ad spend and growth rates, the spend by retail platforms growing faster than media, and the trends in ad spend as a percentage of total sales.
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