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Audio Podcasting's Next Evolution, New Podscape Update, & More
Episode 636
Today in the business of podcasting: the new Podscape is now here, Jen Moss writes about the decline of audio storytelling being exaggerated, Tom Webster reflects on podcasting's flexibility in the v…
Published on 2 months, 4 weeks ago
Video Drives Lift, Remembering Young Marketers, & More
Episode 635
Today in the business of podcasting: Oxford Road has a new study on YouTube podcast ad lift, Taylor Swift's album announcement on a podcast is about to happen, marketers are finding podcasts ads rock…
Published on 3 months ago
What Is A Podcast Supposed To Be?
Episode 634
Despite what scary headlines may say, video and audio podcasting have a more symbiotic relationship than one might think.
Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisA…
Published on 3 months ago
Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.
Episode 633
Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings ca…
Published on 3 months ago
How B2B Uses Podcast Ads, Seattle's Audio Fiction Scene, & More
Episode 632
Today in the business of podcasting: Age of Audio to be screened in the Sounds Profitable lounge @ Podcast Movement, how B2B startups are using podcast ads to grow, regulatory bodies in the UK argue …
Published on 3 months ago
Amazon Restructures Wondery, Spotify Launches Audiobooks Plus, & More
Episode 631
This week in the business of podcasting: Amazon announces restructuring of Wondery, Spotify adds Audiobooks Plus add-on to US market, a look at podcasting's ability to plus-up social media ad buys, a…
Published on 3 months ago
Apple's Best Podcasts of '25 (So Far), Audioboom's Video Boom, & More
Episode 630
Today in the business of podcasting: Tom Webster on how podcasts compliment social media marketing campaigns, video podcasting grows at Audioboom, and industry responses to Wondery's restructuring.
F…
Published on 3 months ago
Audiobooks+ Arrives in US, Von Interviews Cartoon, & More
Episode 629
Today in the business of podcasting: a reminder of the Sounds Profitable job board, Spotify launches Audiobooks Plus in the US, Theo Von interviews Hank Hill, and podcast advertising's ability to dri…
Published on 3 months, 1 week ago
From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns
Episode 628
New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.
Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin…
Published on 3 months, 1 week ago
Ofcom Podcast Listenership, Spotify's Price Increase, & More
Episode 627
Today in the business of podcasting: Ofcom has new UK listenership numbers, Spotify is raising its price in overseas markets, reactions to Bloomberg's Wondery closure article, and Xiaomi unveils new …
Published on 3 months, 1 week ago