Episode Details

This week in the business of podcasting:

• Tom Webster makes the case that a podcast newsletter is the one channel where creators gather unmediated audience feedback, separating the work of promotion from the work of understanding what listeners actually need.
• The industry reacts to The AMP Accords, which define a podcast, a play, and an ad impression, with Bryan Barletta, Dan Granger, James Cridland, and Steve Goldstein weighing in on adoption, economics, and whether Apple Podcasts and Overcast will share exposure data.
• Nick Cicero of Mondo Metrics argues podcasters undervalue social clips, and that sports teams solved this a decade ago by packaging clip distribution alongside full-episode integrations in a single sponsorship deal.
• Ofcom's Media Nations 2026 report details U.K. podcast and speech-audio listening, with 53% of adults tuning in to speech audio and YouTube leading as the most-used audio platform.

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