Episode Details

Today in the business of podcasting:

• Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on the future of AI and audio measurement, with a growing consensus that podcasting already has adequate measurement tools and the real opportunity is smarter use of existing data and attribution.
• RedCircle extends its AI-powered Mic Check tool to programmatic advertising, transcribing and verifying each ad's metadata, advertiser identity, and category to keep mislabeled political, gambling, tobacco, and sexual ads out of podcast inventory.
• Steve Raizes breaks down Netflix's decision to cut its What We Watched report to once a year starting in 2027, the 7% stock drop that followed, and what it signals about transparent measurement as podcasting pushes standardized metrics through the AMP Accords.
• AdExchanger reports on the fight over programmatic transparency as ad tech watchdog Check My Ads is denied DSP access by multiple platforms, exposing the tension between the industry's public embrace of transparency and its resistance to giving watchdogs real access.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.