Podcast Episodes
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Audience Data on Podcast Discovery, Industry Tracking Changes, & More
Episode 455
Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back.
Find links to every article mentioned and the full…
Published on 1 year, 1 month ago
Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More
Episode 454
Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.
Find links to every arti…
Published on 1 year, 1 month ago
Tracking Podcast Tracking, Super Bowl is Sold Out, & More
Episode 453
Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week.
Find links to every article mentioned and …
Published on 1 year, 1 month ago
Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More
Episode 452
Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election.
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Published on 1 year, 1 month ago
Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More
Episode 451
Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier.
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Published on 1 year, 1 month ago
New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More
Episode 450
Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for ad…
Published on 1 year, 1 month ago
Better Podcast Marketing and The Curiosity Gap
Episode 450
It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation.
Written and narrated by Tom WebsterAudio edited by Newton Schott…
Published on 1 year, 1 month ago
Acast on the Podcast Pulse, False Endorsement Law Arrives, & More
Episode 448
Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year.
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Published on 1 year, 1 month ago
New Sonic Branding Report, Influencer Marketing's Political 🧳, & More
Episode 447
Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships.
Find links to every article menti…
Published on 1 year, 1 month ago
Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More
Episode 446
Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and election anxieties drive consumer purchasing.
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Published on 1 year, 1 month ago