Podcast Episodes
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Audio and Video Podcast Consumers in 2024, Part One
Episode 435
The first of a two-part exploration of how audio-first and video-first podcast audiences consume their favorite content.
Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted b…
Published on 1 year, 1 month ago
Kids & Family Ad Opportunity, Podcasting's a Maturing Industry, & More
Episode 434
Here's what you need to know for this week in the business of podcasting: podcasting grows up, kids and family opportunities for advertisers, and Spotify expands its audiobook reach.
Find links to eve…
Published on 1 year, 2 months ago
Podcast Audience Interia, A Podcasting Election, & More
Episode 433
Here's what you need to know for this week in the business of podcasting: Wondery moves to merch, candidates go on a podcast tour, and why we need to promote podcasting.
Find links to every article me…
Published on 1 year, 2 months ago
Podcasting's Inertia Problem, Wondery x Spencers, & More
Episode 432
Here's what you need to know for this week in the business of podcasting: a call to promote podcasting, presidential candidates take on podcasts, and a new Wondery collab.
Find links to every article …
Published on 1 year, 2 months ago
Influencers Focus Live Events, Podcast Ad Size Matters, & More
Episode 430
Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour.
Find links to every artic…
Published on 1 year, 2 months ago
Inertia Is The Enemy of Podcasting
Episode 430
A significant amount of people simply stop listening to podcasts once they finish the show they’re listening to. Tom Webster talks about what can be done to rectify this.
Written by Tom WebsterNarrate…
Published on 1 year, 2 months ago
Walmart's Podcasting Insights, Audible en España, & More
Episode 429
Here's what you need to know for this week in the business of podcasting: more coverage of the presidential podcast tour, Audible's Spanish anniversary, and how Walmart is utilizing podcasting.
Find l…
Published on 1 year, 2 months ago
Presidential Podcasting Tour, Wondery Launching Toy Line, & More
Episode 428
Here's what you need to know for this week in the business of podcasting: presidential candidates take the mic, the story of SmartLess, and news from Advertising Week NYC.
Find links to every article …
Published on 1 year, 2 months ago
Chartable Replacements, Podcasting @ Advertising Week, & More
Episode 427
Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting’s coming to Advertising Week, and updates to Apple Podcasts.
Find links to …
Published on 1 year, 2 months ago
Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & More
Episode 426
Here's what you need to know for this week in the business of podcasting: why audio-only should stay special, can't-miss panels at ad week, an update to Apple transcripts.
Find links to every article …
Published on 1 year, 2 months ago