Podcast Episodes
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Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More
Episode 324
Here's what you need to know for today in the business of podcasting: The golden age of podcasting is just beginning, Acast 'on track' to full-year profitability, marketers seem optimisitic about adv…
Published on 1 year ago
The Wilford Brimley Podcast
Episode 323
While podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up.
Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by…
Published on 1 year ago
Upcoming Podcast Upfront, Audio Creating Demand, & More
Episode 322
Here's what you need to know for today in the business of podcasting: the IAB Podcast Upfront is this Thursday, Veritonic releases new study into the branding potential of phone hold music, audio's b…
Published on 1 year ago
Podcasting Prime Minister, Global Weekly Listeners, & More
Episode 321
Here's waht you need to know for today in the business of podcasting: New study on podcast listening in the Phillippines, YouGov data on global podcast listening, possible reclassification of marijua…
Published on 1 year ago
Podcast Advertising's Q1, The Safest Advertising Bet, & More
Episode 320
Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of Marc…
Published on 1 year ago
Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More
Episode 319
Here's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase football marketing momentum, news orgs are done …
Published on 1 year ago
Podcast Advertising - The Safest Bet in a Risky Landscape
Episode 318
For brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise.
Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by …
Published on 1 year ago
Podcasting in India, Q1 Revenue Growth, & More
Episode 317
Here's what you need to know for today in the business of podcasting: City Casts and the value of local focus, a new report on podcast listeners in India, Magellan AI's Q1 2024 podcast advertising be…
Published on 1 year ago
SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More
Episode 316
Here's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58% rule, travel advertising is taking flight, bran…
Published on 1 year ago
March's Top Podcast Advertisers, Growing YouTube Shorts, & More
Episode 315
Here's what you need to know for today in the business of podcasting: Magellan AI's top podcast advertisers of March, YouTube Shorts advertising revenue is trending upwards, the IAB predicts social v…
Published on 1 year ago