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Branded Content 📈 Revenue, Reconsidering Ad Creative, & More
Episode 557
Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.
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Published on 6 months, 3 weeks ago
Netflix 👀 Podcasters, IAB Ad Revenue Report, & More
Episode 556
Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at…
Published on 6 months, 3 weeks ago
IAB Upfront ➡️ September, Podcast Advertising's Utility & More
Episode 555
This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in televis…
Published on 6 months, 3 weeks ago
Podcast Ad Versatility, CTV Transparency Concerns, & More
Episode 554
Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing.
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Published on 6 months, 4 weeks ago
Podcasting: The Most Versatile Medium
Episode 553
The Advertising Landscape shows that not only is podcasting an option for advertisers, it's a rare multitool in a world of single-use options.
Written by Tom WebsterEdited by Gavin GaddisAudio edited…
Published on 6 months, 4 weeks ago
Podcasting's Advertising Landscape, 🌎Spotify Outage, & More
Episode 552
Today in the business of podcasting: The Advertiser Landscape is now here, Spotify experienced a global outage today, why YouTube podcast ads matter, 77% of companies have increased ther influencer s…
Published on 6 months, 4 weeks ago
Economic Expectations, an Autumnal Podcast Upfront, & More
Episode 551
Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-co…
Published on 6 months, 4 weeks ago
Podcast Music Strikes, Young American Listening Habits, & More
Episode 550
Today in the business of podcasting: Podcasts caught in the crossfire of a legal spat with Spotify, publishers are relying less on total ad revenue as a measuring stick, tweens are hosting podcasts, …
Published on 7 months ago
The Impact of Spotify Video, Nickelodeon x Starglow, & More
Episode 549
From this week in the business of podcasting: The Impact Spotify's Video Has on Publishers, Podscape Biannual Update is Coming and Submissions are Open, Why Podcasts Should Think Like a Network, and …
Published on 7 months ago
Spotify Video Converting RSS, Podcasting's Fandom Boost, & More
Episode 548
Today in the business of podcasting: A look at the downsides to how Spotify handles video, Wondery looks at podcasting fandom power, and Libsyn looks back at themes throughout Evolutions by Podcast M…
Published on 7 months ago