Podcast Episodes
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Podcasts 🔜 Spotify Ad Exchange, Defining the "Top" Podcaster, & More
Episode 566
Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio advertising, a look at just how sturdy Rogan's grip …
Published on 6 months, 1 week ago
Podcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & More
Episode 565
This week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumption, Edward Fuller details how podcasting can better…
Published on 6 months, 1 week ago
March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More
Episode 564
Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video seri…
Published on 6 months, 1 week ago
Conversations from Possible, Deloitte's Media Outlook, & More
Episode 563
Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riismandel talks branded podcast content possibilities, …
Published on 6 months, 2 weeks ago
The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting
Episode 563
Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium?
Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by Spre…
Published on 6 months, 2 weeks ago
Digital Video Attracting Spend, UK Podcast Ad Growth, & More
Episode 562
Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's …
Published on 6 months, 2 weeks ago
Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More
Episode 561
Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their Q1 ad revenue 10% year over year.
For links to e…
Published on 6 months, 2 weeks ago
2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More
Episode 560
Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video pod…
Published on 6 months, 2 weeks ago
Making Podcasts Stickier, Global Podcast Listenership, & More
Episode 559
Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulu…
Published on 6 months, 3 weeks ago
Podcasting's🌏Income, Chrome Cancels Pop-Up, & More
Episode 558
Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-…
Published on 6 months, 3 weeks ago