Podcast Episodes

New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More

Episode 450

Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for ad…

Published on 6 months, 1 week ago

Better Podcast Marketing and The Curiosity Gap

Episode 450

It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation.
Written and narrated by Tom WebsterAudio edited by Newton Schott…

Published on 6 months, 1 week ago

Acast on the Podcast Pulse, False Endorsement Law Arrives, & More

Episode 448

Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year.

Find links to …

Published on 6 months, 1 week ago

New Sonic Branding Report, Influencer Marketing's Political 🧳, & More

Episode 447

Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships.

Find links to every article menti…

Published on 6 months, 1 week ago

Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More

Episode 446

Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and election anxieties drive consumer purchasing.

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Published on 6 months, 1 week ago

[Feed Drop] From Competitors to Partners: The Story Behind the Industry's Biggest Union

This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows: 

The Media Roundtable is back! This week, we're making waves i…

Published on 6 months, 2 weeks ago

Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More

Episode 445

Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spotify's new SAX.

Find links to every article mentio…

Published on 6 months, 2 weeks ago

UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More

Episode 443

Here's what you need to know for this week in the business of podcasting: does video drive discovery, digital listening continues to grow, and the MMM debate.

Find links to every article mentioned and…

Published on 6 months, 2 weeks ago

Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More

Episode 441

Here's what you need to know for this week in the business of podcasting: Spotify Ad Exchange, how agencies are using GenAi, and why streaming services are being bundled with your groceries.

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Published on 6 months, 2 weeks ago

Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two

Episode 442

Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process.
Written and narrated by Tom WebsterAudio edited by Newton Schotte…

Published on 6 months, 2 weeks ago