Podcast Episodes
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Podcasting 🤝 OOH, Spotify Launches Partnership, & More
Episode 459
Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3.
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Published on 5 months, 3 weeks ago
New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More
Episode 458
Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending.
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Published on 5 months, 3 weeks ago
The Offline World
Episode 478
This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world”
Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by Spreaker
So…
Published on 5 months, 3 weeks ago
Spotify 📈 Q3, Influencer Blackouts are Over, & More
Episode 457
Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to …
Published on 5 months, 3 weeks ago
New Media Growth During Election, Podpage Debuts Survey Tool, & More
Episode 456
Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey.
Find links to every article mentioned and the f…
Published on 5 months, 3 weeks ago
Audience Data on Podcast Discovery, Industry Tracking Changes, & More
Episode 455
Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back.
Find links to every article mentioned and the full…
Published on 6 months ago
Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More
Episode 454
Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.
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Published on 6 months ago
Tracking Podcast Tracking, Super Bowl is Sold Out, & More
Episode 453
Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week.
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Published on 6 months ago
Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More
Episode 452
Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election.
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Published on 6 months ago
Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More
Episode 451
Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier.
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Published on 6 months, 1 week ago