Podcast Episodes
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Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization
Episode 99
On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you op…
2 years, 1 month ago
Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant
Episode 98
On the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction”, and why avoiding app store fees isn’t a gre…
2 years, 2 months ago
Marketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, Babbel
Episode 97
On the podcast: Implementing effective offline marketing campaigns for acquiring, engaging, and retaining paid subscribers in the app space.
Key Take…
2 years, 2 months ago
Building an Effective Data Product Strategy — Taylor Wells, News Corp
Episode 96
On the podcast: How to make better decisions with data, the many pitfalls of collecting and interpreting data, and why the best executive dashboard i…
2 years, 3 months ago
Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo
Episode 95
On the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity ins…
2 years, 3 months ago
From Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKit
Episode 94
On the podcast: Quitting a job to build your own apps, returning to that job after failing to gain traction, and the inflection point that allowed ou…
2 years, 4 months ago
WWDC 2024: What Subscription Apps Need to Know — David Barnard, Jacob Eiting, & Charlie Chapman, RevenueCat
Episode 93
On the podcast: Another Apple WWDC conference is in the books, and as usual, we’re excited to dig into everything Apple announced — and what it means…
2 years, 4 months ago
Why Duolingo’s Engagement Strategy Won’t Work For Every App — Asya Paloni, Welltory
Episode 92
On the podcast: What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probab…
2 years, 5 months ago
Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google
Episode 91
On the podcast: How developers can launch and optimize their app listings on the Google Play Store. A conversation from Google I/O 2024 with Sarah Ka…
2 years, 5 months ago
Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft
Episode 90
On the podcast: How the Microsoft 365 team optimizes their apps for the app stores and the top paywall optimization tips for enterprise apps and star…
2 years, 5 months ago