Podcast Episodes
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The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth
Episode 79
On the podcast: Phil's Subscription Value Loop framework, what it means to create robust value for customers, and why A/B testing shouldn't be your f…
2 years, 10 months ago
How Ladder Cracked TikTok and Grew 500% — Greg Stewart, Ladder
Episode 78
On the podcast: Profitably scaling TikTok ads, price optimization, and what the team learned from burning hundreds of thousands of dollars on Instagr…
2 years, 11 months ago
Navigating App Growth Through Strategic Partnerships and Media Wins — Adam Allore, Wavve Boating
Episode 77
On the podcast: Landing PR for a niche app, negotiating strategic partnerships, and pretending to have an app helped validate that he should build on…
2 years, 11 months ago
From Idea to 8-Figure Exit in 10 Years Flat — Aaron Foss, Nomorobo
Episode 76
On the podcast: The ultimate freemium strategy, making low-risk bets with potentially asymmetrical outcomes, and how Aaron bounced back after almost …
2 years, 11 months ago
App Optimization Through Experimentation — Hannah Parvaz, Aperture
Episode 75
On the podcast: How to profitably scale performance marketing, hard vs soft activation, and why you should keep an extra close eye on your marketing …
3 years ago
VC Funding vs. Bootstrapping for Subscription Apps — Martín Siniawski, Podcast App
Episode 74
On the podcast: Spinning off a new product from secondary product market fit, the journey of getting into YC, and the give and take of raising ventur…
3 years ago
Building the Berkshire Hathaway of Consumer Subscriptions — Eric Crowley, GP Bullhound
Episode 73
On the podcast: The B2B opportunity for B2C apps, the App Store alone being bigger than most Fortune 500 companies, and which current or future compa…
3 years, 1 month ago
How To Raise Prices (the Right Way) — Reid DeRamus, Substack
Episode 72
On the podcast: whether or not to increase your price, how to execute if you do, and why price increases often impact growth more than retention.
Top …
3 years, 1 month ago
App Store Ethics, Dark Patterns, and Rule-Breakers — Steve P. Young, App Masters
Episode 71
On the podcast: “Black hat” app optimization, the benefits and drawbacks of hard paywalls, and why, despite Apple and Google’s best efforts, so many …
3 years, 2 months ago
From Consultancy to $10M in ARR — Vince Mayfield, TalkingParents
Episode 70
On the podcast: The right way to raise prices, the painful lessons from picking the wrong tools, and why you should respond to every single app revie…
3 years, 2 months ago