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What it Takes to Succeed with Paid User Acquisition — Thomas Petit, App Growth Consultant
Episode 69
On the podcast: Setting sensible goals for paid marketing, how to measure and learn from the results, and why a single ad creative can completely cha…
3 years, 3 months ago
Achieving Mission & Profit with Freemium — Erin Webster-Shaller and Paul Apollo, Lose It!
Episode 68
On this episode: balancing mission and monetization, the challenges inherent to referral programs, and why Lose It! had to abandon a big push into pa…
3 years, 3 months ago
Cultivating Organic Growth with Viral Loops — Guillem Ros Salvador, Hevy
Episode 67
On this episode: We talk with Guillem about how Hevy got traction early on, growing without paid marketing, and why you might not want to raise your …
3 years, 4 months ago
How Headspace Optimized Revenue by Gating Content — Shreya Oswal and Keya Patel, Headspace
Episode 66
On this episode: The evolution of Headspace’s freemium model, balancing mission and monetization, and why referral programs sometimes work better wit…
3 years, 4 months ago
Hitting 2M Downloads Without Funding, Employees, or Learning to Code — Ania Wysocka, Rootd
Episode 65
On this episode: the one small tweak that increased revenue 5X, growing an app organically, and how hiring an ASO consultant actually tanked download…
3 years, 4 months ago
Product Lessons From a Profitable, $20M ARR Subscription App — Jesse Venticinque, Fitbod
Episode 64
On this episode: the trap of building for existing subscribers, incentivizing word of mouth, and why paid marketing should be an accelerant, not the …
3 years, 5 months ago
How Freemium Can Outperform Free Trials – Shaun Steingold, Momentum Labs
Episode 63
On the podcast we talk with Shaun about the power of community, the importance of testing your freemium strategy, and why you might not want to offer…
3 years, 5 months ago
Maximizing Organic Growth with App Store Optimization — Ariel Michaeli, Appfigures
Episode 62
On the podcast, Ariel dives into the fundamentals of ASO and how to research and optimize keywords. He also explains why ratings matter much more tha…
3 years, 6 months ago
How to Boost Retention with Subscription Lifecycle Messaging — Alice Muir, Phiture
Episode 61
On the podcast, we talk with Alice Muir about how best to onboard premium users, what lifecycle optimization looks like both tactically and strategic…
3 years, 6 months ago
Lessons From Building a 70 Person Growth Team — Jason van der Merwe, Strava
Episode 60
On the podcast we talk with Jason about some of Strava’s big growth wins, the importance of feature education, and whether or not all product teams s…
3 years, 7 months ago