Podcast Episodes

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Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft
Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft

Episode 89

On the podcast: Microsoft 365 app monetization and optimization, and how Microsoft is building successful apps–recorded live in Vegas at the Mobile A…

2 years, 5 months ago

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Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money
Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money

Episode 88

On the podcast:The importance of passion for the product you’re working on, how to differentiate in a crowded market, and why achieving the ‘viable’ …

2 years, 6 months ago

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Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant
Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant

Episode 87

On the podcast: The past, present, and future of Meta ads, tactics to scale subscription apps on Meta, and why you should probably exclude younger au…

2 years, 6 months ago

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Lessons from a Lackluster Launch — David Barnard, Weather Up
Lessons from a Lackluster Launch — David Barnard, Weather Up

Episode 86

On the podcast: The many failures of his recent app launch, the surprising results of his first-ever A/B test, and the many reasons why you shouldn’t…

2 years, 7 months ago

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The Future of Subscription Apps (Why We’re So Excited For 2024)
The Future of Subscription Apps (Why We’re So Excited For 2024)

Episode 85

On the podcast: RevenueCat’s 2024 State of Subscription Apps report, the state of the app industry more broadly, and why a slight drop in renewals in…

2 years, 7 months ago

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Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro
Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro

Episode 84

On the podcast: How to build a content marketing flywheel, the importance of content that’s inherently valuable, and why you shouldn’t give up on con…

2 years, 8 months ago

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Apple’s Response to the EU’s DMA: What Developers Need to Know
Apple’s Response to the EU’s DMA: What Developers Need to Know

Episode 83

On 25th January, Apple published its guidance on how it would comply with the EU’s Digital Markets Act (DMA). The response, in keeping with Apple’s r…

2 years, 9 months ago

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How to Succeed with Freemium and Hybrid Monetization — Paul Ganev, Surfline
How to Succeed with Freemium and Hybrid Monetization — Paul Ganev, Surfline

Episode 82

On the podcast: The strategic pitfalls in modeling Total Addressable Market, how freemium should work, and why Surfline’s current success was actuall…

2 years, 9 months ago

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Lessons from 121 A/B Tests - Kenneth Schlenker, Opal
Lessons from 121 A/B Tests - Kenneth Schlenker, Opal

Episode 81

On the podcast: Scaling to $5M in ARR on paid ads, positive and negative results from 121 A/B tests, and why they still haven’t built an Android app.…

2 years, 9 months ago

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How to Pitch Your App to the Press – Matthew Panzarino, Formerly TechCrunch
How to Pitch Your App to the Press – Matthew Panzarino, Formerly TechCrunch

Episode 80

On the podcast: How to pitch your app to the press, the importance of focusing on differentiation, and why customizing your pitch to an individual wr…

2 years, 10 months ago

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