Episode Details

On the podcast: Another Apple WWDC conference is in the books, and as usual, we’re excited to dig into everything Apple announced — and what it means for iOS developers and RevenueCat users. This year’s announcements covered everything from small quality-of-life enhancements in App Store Connect to the deprecation of some of Apple’s oldest in-app payments code.

Key Takeaways:

🏪 StoreKit 1 is deprecated — After 15 years, the old and creaking first version of StoreKit is being deprecated by Apple. It’ll likely stick around as so many legacy apps still use it, but StoreKit 1 will not receive new updates and features. 

🧠 Apple Intelligence — AI, rather than spelling the end of apps, could usher in a new era for apps. By building AI directly into the OS, connecting to services in a privacy-conscious way, Apple is opening up the potential of AI to all apps on the App Store. 

👀 Vision Pro — While Vision Pro is now available in new markets and has received an update to VisionOS, it still feels like a “publicly available beta”, where the audience size remains small. Great for experimentation, but not a place to build a business (yet). 

🧘 Quality-of-life improvements — Apple announced plenty of quality-of-life updates such as reduced screenshot requirements (now only one size per platform!), deep links for custom product pages, and a better experience for TestFlight users. 

🏆 Win-back offers — A fourth offer type is now available, which applies to users whose subscriptions have lapsed, something which wasn’t easy before. Win-back offers also come with functionality we haven’t seen before with the other offer types. 

🔏 AdAttributionKit — In what seems to be a successor to SKAN, Apple has announced a new privacy-focused ad attribution framework. AdAttributionKit better standardizes what existed before and comes with some new features (such as compatibility with third-party app stores).

About Hosts:

David Barnard is a Growth Advocate at RevenueCat and creator of apps like Launch Center Pro and Weather Up.

Jacob Eiting is the CEO of RevenueCat and an expert on subscription apps and in-app purchases.

Charlie Chapman is a Developer Advocate at RevenueCat, an indie developer of apps like Dark Noise, and host of the Launched podcast.

Follow us on X:

• David Barnard
• Jacob Eiting
• Charlie Chapman
• RevenueCat
• Sub Club

Resources:

• WWDC 2024 Session Recordings
• Sign-up Form to Get Notified About Advanced Commerce APIs
• Apple Docs: What’s New

Episode Highlights

[2:00] Goodbye to an old friend: After 15 years, Apple’s StoreKit 1 (recently renamed “original API for in-app purchase”) has been deprecated.

[7:09] AI in the OS: