Podcast Episodes

Why Scaling Your Ad Spend Breaks Your ROAS (And How to Fix It)

You scaled your ad spend. Your ROAS had other plans.

There's a specific kind of dread that sets in when you bump your Meta budget from $80 a day to $…

6 months, 2 weeks ago

The Afterpay Day Dilemma: How To Show Up Without Selling Out

Let's talk about the week you're probably having…

Petrol prices have hit $2 a litre – and heading higher – thanks to the US-Israel strikes on Iran di…

6 months, 3 weeks ago

The ChatGPT Walkout: What 60 Million Angry Users Can Teach You About Your Ecommerce Website

So there I was, Tuesday afternoon, in the middle of working away — using Claude, which for those who don't know, is the AI tool I'm using extensively…

7 months ago

The Platform Everyone's Leaving (And Why You Shouldn't)

Every year about this time, statistics are published on the state of social media. Over 1,500 marketers worldwide about what they're doing with socia…

7 months, 1 week ago

There Is No Silver Bullet Growth Strategy: The Death of "Set & Forget" Marketing

February is not only the shortest calendar month but also typically the slowest sales month for eCommerce and – because of that – is often the month …

7 months, 2 weeks ago

When Boring Gets a Makeover: Why Most Brand Content Falls Flat (And How to Fix It)

Have you ever noticed that most brand content is so... forgettable.

It's not that brands don't try. They're producing more content than ever. Socia…

7 months, 3 weeks ago

Discount Detox: How One Brand Rebuilt After Years of Discounting Dependency

Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning.…

8 months ago

One Platform, No Plan B: The Danger of Building Your Brand on Borrowed Land

Stop and think for a moment about where your customers come from. Is it mostly Meta ads? Mostly Instagram? Have you built a following on TikTok that'…

8 months, 1 week ago

The Discount Trap: Why Constant Sales Are Killing Premium Brands

In the last 2 weeks alone I've had three brand owners come to me, all with the same story. They've been told by marketing "experts" that every single…

8 months, 2 weeks ago

The Leaky Bucket Problem: Why Your Traffic Isn't Converting (And What to Do About It)

Let me paint a picture that I see all the time with ecommerce brands.

You're spending money on marketing. Ads, SEO, social media, maybe influencers. …

8 months, 3 weeks ago