Podcast Episodes

Why Meta's New Rules Are Killing Your Ads (And What Smart Brands Do Now)

Meta is having a moment. And not the good kind… 

If you've been running Meta ads and feeling like something fundamental has shifted – like you're sud…

11 months, 2 weeks ago

When Generic Outreach Attacks: A Masterclass in What Not to Do

I need to tell you about something that happened last week that's been living rent-free in my head ever since. I got DM'd on the Indagare Beauty Inst…

11 months, 3 weeks ago

What Makes Brands Thrive in AI? The Powerful Media-Tech Strategy Smart Companies Use

Today we're diving into something that's absolutely critical for brands right now. We're talking about how to build a brand that doesn't just survive…

1 year ago

Green Friday to Green Christmas: How Purpose-Driven Brands Win the Holiday Season

It's October, which means we're about to be hit with the annual consumption tsunami. Black Friday. Cyber Monday. Then straight into Christmas panic-b…

1 year ago

How to Choose Your Next Marketing Partner: A Recovery Guide After Being Burnt

Over the past few weeks I've had several conversations with brand owners who have used the exact same word to describe their experience with previous…

1 year ago

How We Transformed Our Beauty Brand in Just 30 Days: The Secret Strategy Revealed

Want to see what happens when you stop wasting money on marketing to the wrong customers?

We were burning through our ad budget on Meta, showing skin…

1 year ago

The Hidden Cost of Wrong Customers (& How To Attract The Right Ones)

Many brands are haemorrhaging money on the wrong customers, often without even realising it. While marketers obsess over age groups, income brackets,…

1 year ago

The 2am Test Every Founder Faces: The Real Reason Your Amazing Product Isn't Selling

It's 2am and you're lying awake, mind racing through endless to-do lists, wondering if you've invested everything into a dream that's slowly becoming…

1 year, 1 month ago

Brand Storytelling That Stops The Scroll: How to Stand Out In A Sea Of Sameness

Here's a challenge for you: go to any brand's website in your category and read their "About Us" page. Then go to their competitors and do the same b…

1 year, 1 month ago

How To Turn One-Time Black Buyers Into Devoted Brand Advocates

Here's a sobering statistic that'll make you rethink everything about your Black Friday strategy: 80% of Black Friday customers never purchase from t…

1 year, 1 month ago