Podcast Episodes

Why Did Every Brand Lose Their Mind This Mid-Year Sales Season?

If you've been wondering why your email unsubscribe rate has been climbing, or why your Facebook ads feel like they're screaming into the void, you'r…

11 months, 2 weeks ago

The Beauty Brand Transformation: How We Nearly Doubled Revenue in 12 Months

Today on the podcast, I'm sharing something very personal and very exciting – the complete journey of how we transformed a natural beauty brand and n…

11 months, 3 weeks ago

Online Store Stuck in Hustle Mode? Here's What's Actually Blocking Your Growth

Have you ever looked at your sales and thought, "Why is this STILL not working?"

Maybe you're stuck in a cycle of posting non-stop on socials, throwi…

1 year ago

Oxytocin Over Clicks: How to Use AI Without Losing the Human Touch in eCommerce

We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wro…

1 year ago

Meta's Game-Changing Update: What It Means for Your Ads—and Your Sales

If you've been feeling like your Meta ads are a bit hit and miss lately—or you've just noticed things aren't working like they used to—you're not ima…

1 year, 2 months ago

How I Grew My Ecommerce Beauty Brand By 200% In Just 6 Months

Today, I'm pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months.
…

1 year, 2 months ago

How Our All-Female Team is Bucking the Return to Office Trend—An International Women's Day Special

As International Women's Day 2025 approaches, the theme, 'Accelerate Action for Gender Equality', resonates deeply with me. Having spent over a decad…

1 year, 3 months ago

How To Boost Ecommerce Sales During The Quietest Month Of The Year

If you've been feeling the pinch this month, you're not alone. February is historically the slowest month for eCommerce sales. 

For starters, it's …

1 year, 3 months ago

How To Boost Ecommerce Sales During The Quietest Month Of The Year

If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales. 

For starters, it’s …

1 year, 3 months ago

In A Cashflow Crunch? Discounting Is Not The Solution...

Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were han…

1 year, 4 months ago