Podcast Episodes
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The Hidden Cost of Wrong Customers (& How To Attract The Right Ones)
Many brands are haemorrhaging money on the wrong customers, often without even realising it. While marketers obsess over age groups, income brackets,…
9 months, 1 week ago
The 2am Test Every Founder Faces: The Real Reason Your Amazing Product Isn't Selling
It's 2am and you're lying awake, mind racing through endless to-do lists, wondering if you've invested everything into a dream that's slowly becoming…
9 months, 2 weeks ago
Brand Storytelling That Stops The Scroll: How to Stand Out In A Sea Of Sameness
Here's a challenge for you: go to any brand's website in your category and read their "About Us" page. Then go to their competitors and do the same b…
9 months, 3 weeks ago
How To Turn One-Time Black Buyers Into Devoted Brand Advocates
Here's a sobering statistic that'll make you rethink everything about your Black Friday strategy: 80% of Black Friday customers never purchase from t…
9 months, 4 weeks ago
How to Win Black Friday as a Premium Brand Without Destroying Your Value
What if I told you that the most successful Black Friday campaigns aren't about slashing prices by 80% or screaming 'EVERYTHING MUST GO!' in bright r…
10 months ago
What True Omnichannel Marketing Looks Like for Brands in 2025 (And Why So Many Get It Wrong)
Season 1 Episode 276
Today, the final episode in this mini-series, we're tackling something that every brand thinks they're doing, but honestly? Most are getting spectacu…
10 months, 1 week ago
The Creator Economy Takeover & The Authenticity Advantage Your Brand Needs
Season 1 Episode 275
Today in episode four of our core trends mini-series about the Great Ecommerce Realignment, we're diving into a force that's not just changing ecomme…
10 months, 2 weeks ago
How To Future-Proof Your Brand In The Trust Economy
Today we're tackling something that's fundamentally changing the game for every ecommerce business: Privacy-First Marketing. If you're still relying …
10 months, 4 weeks ago
The Death of Digital Advertising (And What's Rising From the Ashes)
Today, we're talking about something that's going to make some of you very uncomfortable, and certainly many of my industry peers!
We're talking abo…
11 months ago
Beware The Quiet AI Revolution in eCommerce... (It's Not What You Think!)
If you're anything like me, you've seen and felt how different the online business and marketing world is, how different consumers are reacting to yo…
11 months, 1 week ago