Podcast Episodes

Is Your 2026 Plan Starting in the Wrong Place?

January is supposed to be about. It's goal-setting season. It's "new year, new you" energy. It's the time when every business podcast – including, hi…

9 months ago

Reflect, Reset, Design: Your 2026 Planning Framework

We're in that strange, liminal week between Christmas and New Year. The turkey's been eaten, the presents have been opened, and there's this quiet sp…

9 months, 1 week ago

"Oh What A Year!" Reflections on 2025 in Ecommerce Marketing

It's Christmas week. The orders have shipped – or at least, most of them have. The mad rush is behind you. And hopefully, you're either on a beach so…

9 months, 2 weeks ago

The Q5 Opportunity: Why Smart Brands Don't Go Dark Between Christmas and New Year

Right now, you've got about a week to prepare for what could genuinely be one of the most profitable – and least stressful – marketing periods of you…

9 months, 3 weeks ago

Your 14-Day Christmas Marketing Plan: What To Prioritise With Your Marketing Now

We're in the first week of December now. Which means you've got roughly 14 days of meaningful marketing time before most of your customers mentally c…

10 months ago

How To Survive The Black Friday Madness, Stay Energised And Set Up Your December Success

I know exactly where you're at right now. We're in the thick of Black Friday promos – or as I like to call it, the 'beautiful chaos' portion of the r…

10 months, 1 week ago

Why Better Stories Beat Bigger Discounts: Your BFCM Survival Guide

If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge …

10 months, 2 weeks ago

How This Simple Email Strategy Boosted Our Ecom Profits By An Amazing 106% (In Just 90 Days)

If the only time you email your list is when you're running a sale, what do you think happens? Your customers start waiting for the sales. They see y…

10 months, 3 weeks ago

How This Simple Tool Boosted My Ad Profits By 300% (You're Probably Not Using It)

So we're in early November now, and I have a question for you: how are those ad costs treating you right now?

Yeah, I thought so.

Look, I'm not going…

11 months ago

Riding the Matcha Wave: How Erin Lindwall Scaled Premium Tea Brand Matcha Yu

Today we're diving into a story that perfectly illustrates what it takes to scale a premium brand in today's competitive eCommerce landscape.

If yo…

11 months, 1 week ago