Podcast Episodes
Back to Search"You'll Never Be Successful Working From Home" (My Sliding Doors Moment)
Twenty-one years ago, heavily pregnant and launching her first business from her kitchen table, Catherine Langman's old boss told her she'd never be …
4 months, 1 week ago
Why Meta Has It In For Premium Brands Right Now (And What To Do About It)
In early March 2026, Meta restructured its entire attribution model – and the change has disproportionately punished premium ecommerce brands because…
4 months, 2 weeks ago
Why You're Working Harder Than In Your Old Job (And What Actually Builds Freedom)
You started this business for two reasons. Meaningful work, and more freedom over your time. Somewhere in year two or three, that deal stopped workin…
4 months, 3 weeks ago
Why eCommerce Founders Are Quietly Burning Out On Their Own Marketing
Marketing is the hat that doesn't come off. If you're running a premium eCommerce brand and you've been quietly burning out – not from the hours but …
5 months ago
Decoding the premium ads problem (it's not your creative)
Most premium eCommerce founders I speak to are saying the same thing. "I'm doing everything right – every best practice, every expert recommendation…
5 months, 1 week ago
32% Growth Without a Single Flash Sale: The Counterintuitive Strategy That's Working in 2026
Everyone in Australian retail right now is having one of two conversations: "it's quiet" or "what sale should we run next?" Our clients are having ne…
5 months, 2 weeks ago
ChatGPT Just Became a Shop. Is Your Brand Actually in It?
Three weeks ago, Shopify flipped a switch that most brand founders still haven't clocked. Every eligible Shopify store is now discoverable inside Cha…
5 months, 3 weeks ago
Why Temu Is Trying to Become a Premium Brand — And What That Tells You About Yours
What happens when the world's most famous cheap marketplace shows up at a premium gift fair, trying to convince quality brands to list on their platf…
6 months ago
Why Premium Buyers Don't Buy From Ads Alone — and What They Do Instead
If you're running paid ads for a premium eCommerce brand and your ROAS isn't scaling — or you've been posting consistently for years and growth has s…
6 months, 1 week ago
How Smart eCommerce Brands MarketDifferently When Times Are Tough
If your eCommerce marketing used to work brilliantly and lately it's feeling like you're pushing harder for smaller returns — you're not imagining it…
6 months, 1 week ago