Podcast Episodes

Discount Detox: How One Brand Rebuilt After Years of Discounting Dependency

Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning.…

4 months, 2 weeks ago

One Platform, No Plan B: The Danger of Building Your Brand on Borrowed Land

Stop and think for a moment about where your customers come from. Is it mostly Meta ads? Mostly Instagram? Have you built a following on TikTok that'…

4 months, 3 weeks ago

The Discount Trap: Why Constant Sales Are Killing Premium Brands

In the last 2 weeks alone I've had three brand owners come to me, all with the same story. They've been told by marketing "experts" that every single…

4 months, 4 weeks ago

The Leaky Bucket Problem: Why Your Traffic Isn't Converting (And What to Do About It)

Let me paint a picture that I see all the time with ecommerce brands.

You're spending money on marketing. Ads, SEO, social media, maybe influencers. …

5 months ago

Is Your 2026 Plan Starting in the Wrong Place?

January is supposed to be about. It's goal-setting season. It's "new year, new you" energy. It's the time when every business podcast – including, hi…

5 months, 1 week ago

Reflect, Reset, Design: Your 2026 Planning Framework

We're in that strange, liminal week between Christmas and New Year. The turkey's been eaten, the presents have been opened, and there's this quiet sp…

5 months, 3 weeks ago

"Oh What A Year!" Reflections on 2025 in Ecommerce Marketing

It's Christmas week. The orders have shipped – or at least, most of them have. The mad rush is behind you. And hopefully, you're either on a beach so…

6 months ago

The Q5 Opportunity: Why Smart Brands Don't Go Dark Between Christmas and New Year

Right now, you've got about a week to prepare for what could genuinely be one of the most profitable – and least stressful – marketing periods of you…

6 months, 1 week ago

Your 14-Day Christmas Marketing Plan: What To Prioritise With Your Marketing Now

We're in the first week of December now. Which means you've got roughly 14 days of meaningful marketing time before most of your customers mentally c…

6 months, 2 weeks ago

How To Survive The Black Friday Madness, Stay Energised And Set Up Your December Success

I know exactly where you're at right now. We're in the thick of Black Friday promos – or as I like to call it, the 'beautiful chaos' portion of the r…

6 months, 3 weeks ago