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Why Meta Has It In For Premium Brands Right Now (And What To Do About It)
Description
In early March 2026, Meta restructured its entire attribution model – and the change has disproportionately punished premium ecommerce brands because of the way considered buyers actually shop.
In this episode of The Brand Marketing Show, Catherine Langman unpacks what actually happened, why premium brands got hit hardest, why working harder won't fix it, and the strategic foundation shift that lets premium brands stop chasing platform updates and start building on what doesn't change: their customer.
Chapters
00:00 Cold open
02:00 What actually happened to Meta in March
06:30 Why premium brands got hit hardest
12:30 The treadmill – why platform change is the pattern
16:00 What doesn't fix this
19:30 What actually works for premium brands now
26:00 How Indagare Beauty is navigating the March change
29:00 Three things you can do this week
31:00 Close
Free resources
The Marketing Reset Kit for Premium Ecommerce Brands: https://www.productpreneurmarketing.com/reset
Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/
About The Brand Marketing Show
A weekly podcast for premium ecommerce founders who want to build brands that compound rather than chase platform updates. Hosted by Catherine Langman of Productpreneur Marketing. Website: productpreneurmarketing.com