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The real reason I don't buy from most brands (& the incredibly simple solution)
I'm the customer premium brands want most – and I recently realised I'd walked straight past one I should have loved, for a whole year, while activel…
2 months, 1 week ago
The marketing mistake that costs more than your ad spend
"If I could just crack Meta, I'd be able to scale." I hear a version of this almost every week – and it's almost always wrong.
In this episode of The…
2 months, 2 weeks ago
The four things your best customer checks before she'll pay full price
Your best customer runs a quiet background check on your brand before she'll pay full price – and if one thing comes back weak, she doesn't tell you.…
2 months, 3 weeks ago
You don't get to decide if your brand is premium
You don't get to decide if your brand is premium – your customer does. In this episode of The Brand Marketing Show, Catherine Langman unpacks how t…
3 months ago
Reward the behaviour, don't discount the product: how premium brands can be generous without devaluing
68% of the orders in a typical sale come from customers who would have paid full price anyway. That's one of the findings from a major new dataset by…
3 months ago
Busy Isn't Growing: Why Working Harder Stopped Moving the Needle
Two founders. Opposite problems. The exact same fix. One spent five hours on a single Reel that disappeared by Thursday. The other pulled right back …
3 months, 1 week ago
Your ad got my click. Here's what won the sale.
Catherine Langman spent two weeks shopping the end-of-financial-year sales as her own ideal customer – and clicked plenty of ads that never made the …
3 months, 2 weeks ago
Is it your ads, or is it the RBA?
Your revenue dips, your first instinct is to blame the ads – and for premium brands, that instinct is often wrong. When Meta and Google soften at the…
3 months, 3 weeks ago
Why 'just broaden your appeal' is a trap for premium brands
Four conversations with four premium brand founders this week all traced back to the same advice from a big group coaching program: chase the angle w…
3 months, 3 weeks ago
597 New Customers In One Month – Why It Was Our Worst
In one month, Catherine's skincare brand Indagare brought in 597 new customers – and it was one of the worst months the business had. In this episode…
4 months ago