Podcast Episodes

ChatGPT Just Became a Shop. Is Your Brand Actually in It?

Three weeks ago, Shopify flipped a switch that most brand founders still haven't clocked. Every eligible Shopify store is now discoverable inside Cha…

2 months ago

Why Temu Is Trying to Become a Premium Brand — And What That Tells You About Yours

What happens when the world's most famous cheap marketplace shows up at a premium gift fair, trying to convince quality brands to list on their platf…

2 months, 1 week ago

Why Premium Buyers Don't Buy From Ads Alone — and What They Do Instead

If you're running paid ads for a premium eCommerce brand and your ROAS isn't scaling — or you've been posting consistently for years and growth has s…

2 months, 2 weeks ago

How Smart eCommerce Brands MarketDifferently When Times Are Tough

If your eCommerce marketing used to work brilliantly and lately it's feeling like you're pushing harder for smaller returns — you're not imagining it…

2 months, 3 weeks ago

Why Scaling Your Ad Spend Breaks Your ROAS (And How to Fix It)

You scaled your ad spend. Your ROAS had other plans.

There's a specific kind of dread that sets in when you bump your Meta budget from $80 a day to $…

3 months ago

The Afterpay Day Dilemma: How To Show Up Without Selling Out

Let's talk about the week you're probably having…

Petrol prices have hit $2 a litre – and heading higher – thanks to the US-Israel strikes on Iran di…

3 months, 1 week ago

The ChatGPT Walkout: What 60 Million Angry Users Can Teach You About Your Ecommerce Website

So there I was, Tuesday afternoon, in the middle of working away — using Claude, which for those who don't know, is the AI tool I'm using extensively…

3 months, 2 weeks ago

The Platform Everyone's Leaving (And Why You Shouldn't)

Every year about this time, statistics are published on the state of social media. Over 1,500 marketers worldwide about what they're doing with socia…

3 months, 3 weeks ago

There Is No Silver Bullet Growth Strategy: The Death of "Set & Forget" Marketing

February is not only the shortest calendar month but also typically the slowest sales month for eCommerce and – because of that – is often the month …

4 months ago

When Boring Gets a Makeover: Why Most Brand Content Falls Flat (And How to Fix It)

Have you ever noticed that most brand content is so... forgettable.

It's not that brands don't try. They're producing more content than ever. Socia…

4 months, 1 week ago