Podcast Episodes

How To Plan SEO Content Your Customers Will Find In AI Search

Is SEO still sitting in your eCommerce brand's "later, when I have time" basket? 

While it's been waiting, the rules have changed. Your customers are…

12 hours ago

The 5 growth leaks hiding in almost every premium brand

Sales up, profit down? These are the 5 growth leaks we find in almost every premium eCommerce brand – and 5 questions to find yours.

The RBA has lift…

1 week ago

How to plan Q4 for a premium eCommerce brand (without discounting your profit away)

Black Friday early access emails started landing in September this year. Which is giving Coles and Woolworths putting hot cross buns on the shelf on …

2 weeks ago

How To Create Content That Stops The Scroll & Drives Sales For Your Premium Brand

Is your content getting likes but not sales? Here's why posting more won't make your brand more money, and how to create eCommerce content that actua…

3 weeks ago

How to plan an ecommerce promotional calendar for steady, profitable growth

A 40% discount on a 50% margin product doesn't cost you 40% of your profit. It costs you 80%. In this episode of The Brand Marketing Show, Catherine …

4 weeks ago

I bought from a brand I'd wanted for months. I'll never buy from them again.

I finally bought from a brand I'd been following for months, and by the time I'd paid I felt slightly worse about myself than when I started.

This ep…

1 month ago

Your revenue grew. Your profit didn't. Here's how to get it back.

A premium brand in its second decade raised its ad spend by around sixty per cent. Revenue rose around twenty. Profit fell, and the founder was certa…

1 month, 1 week ago

How to Price Your Premium Brand for Profitable Growth

Your gross margin looks healthy – and it's probably lying to you.

In this episode of The Brand Marketing Show, I show you how to price a premium bran…

1 month, 2 weeks ago

Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)

Your best advertising isn't an ad – it's someone else's shelf. And "just go direct" probably talked you out of it.

Everyone is telling premium brands…

1 month, 3 weeks ago

Boring doesn't stop the scroll. Here's what does.

If your content doesn't stop the scroll, it's not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions…

2 months ago