Podcast Episodes
Back to SearchYour Brand is more than a Logo
Episode 2
As Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidel…
6 years, 10 months ago
Your Brand is a Vocabulary
Episode 1
How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, …
6 years, 10 months ago