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#55 Cutting Through the Clutter
Season 2 Episode 55
It's important for brands to cut through the clutter and meaningfully reach their customers. The agile brand will be successful in an age of continua…
6 years, 6 months ago
#54 Agile Brands and Society
Episode 54
I feel it’s important to address one other key aspect of brands that is part of the “new normal.” It’s not enough to simply make a great product, or …
6 years, 6 months ago
Telling Shareable Stories with Your Brand
Episode 53
This is the last of four episodes related to brands and storytelling. What good is a story no one remembers, or isn’t easy for your customers, fans, …
6 years, 6 months ago
#52 Telling Relatable Stories with Your Brand
Episode 52
This is the third of four episodes related to brands and storytelling. The best way to make your brand’s story memorable is to relate it to your audi…
6 years, 6 months ago
#51 Telling Authentic Stories with Your Brand
Episode 51
This is the second of four episodes related to brands and storytelling. It’s time to stop thinking in the broadcast mode of marketing. Simply saying …
6 years, 6 months ago
#50 Telling Educational Stories with Your Brand
Episode 50
This is the first of four episodes related to brands and storytelling. Think about the last time a friend or colleague told you about a brand or prod…
6 years, 7 months ago
#49 Listen to Your Customers, Don't Talk at Them
Season 1 Episode 49
Part 5 of how to create an agile brand. To create a holistic customer experience, it’s important to use those channels as a means of two-way communic…
6 years, 7 months ago
#48 Customer Experience Trumps Channels and Mediums
Season 1 Episode 48
Part 4 of how to create an agile brand. We need to stop thinking only in terms of the individual channels we reach customers through. Instead, we hav…
6 years, 7 months ago
#47 Adaptivity and Collaboration in Your Company Culture
Season 1 Episode 47
Part 3 of how to create an agile brand. It’s also not enough to just be adaptive. Without culture and processes for easy collaboration both internall…
6 years, 7 months ago
#46 Special Episode: The Power of Identity with Kory Patrick of TEKsystems
Season 1 Episode 46
Every day, threat actors are working to penetrate your organization’s perimeter and access unauthorized, sensitive and confidential information. No o…
6 years, 7 months ago