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#23 The Duality of the Agile Brand
Season 1 Episode 23
While some things need to stay the same in a brand, a truly Agile one needs to evolve over time. There are two ways to look at how an audience change…
6 years, 11 months ago
#22 Constants and the Agile Brand
Season 1 Episode 22
Once when I was speaking on the topic of agile marketing at a conference, someone asked a question that should be addressed here: Doesn’t it go again…
6 years, 11 months ago
#21 Special Episode: Data Untangled with Jennifer Kling and Ram Palaniappan of TEKsystems
Season 1 Episode 21
This special episode is generously brought to you by TEKSystems.
Every organization has a not-so-secret weapon: data. It’s incredibly valuable inform…
6 years, 11 months ago
#20 What is an agile brand?
Season 1 Episode 20
Having discussed what agile is and means, let’s talk more specifically about the current state of branding, and what I’ve defined as the Agile Brand.…
6 years, 11 months ago
#19 Agile marketing
Season 1 Episode 19
Building on the last episode that discussed agile methodology, this episode explores agile marketing in greater depth.
Hosted on Acast. See acast.com…
6 years, 11 months ago
#18 What is agile?
Season 1 Episode 18
Although this topic could take up an entire podcast on its own, this episode briefly discusses what agile methodology is, and how it applies to marke…
7 years ago
#17 Brand as Relationship
Season 1 Episode 17
The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach, it has become clearer that a o…
7 years ago
#16 Brand as Experience
Season 1 Episode 16
The third stage in the evolution of brands. With increased competition, and consumer preference for more tailored products and services, brands were …
7 years ago
#15 Brand as Idea
Episode 15
The second stage in the evolution of brands. With increasing competition from mass production, mass advertising, and mass media in general, the need …
7 years ago
#14 Brand as Object
Episode 14
The first stage in the evolution of brands. Our use of logos to represent companies, organizations, or individuals is based on a long history that or…
7 years, 1 month ago