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#3 Your Brand is a Relationship
Episode 3
Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not far-…
7 years, 3 months ago
#2 Your Brand is more than a Logo
Episode 2
As Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidel…
7 years, 3 months ago
#1 Your Brand is a Vocabulary
Episode 1
How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, …
7 years, 3 months ago