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#13 Cars and Branding
Episode 13
I discuss how I first fell in love with the concept of branding, at a rather young age, and through my appreciation for cars. Auto branding taught me…
7 years, 1 month ago
#12 Branding and Relevance
Episode 12
In order for a brand to be strong, it must remain relevant or find a way to be culturally relevant in the moment.
Hosted on Acast. See acast.com/priv…
7 years, 1 month ago
#11 Special Episode: The Digital Revolution with Burk Buechler of TEKsystems
Episode 11
This special episode is generously brought to you by TEKSystems.
After decades of struggling to fully understand consumers, they now hold the key to …
7 years, 1 month ago
#10 Branding and Focus
Episode 10
“Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer or executive, I’d be a very rich man. I…
7 years, 1 month ago
#9 Branding and Substance
Episode 9
For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly art…
7 years, 1 month ago
#8 Attracting the Right Customers with Your Brand
Episode 8
When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the right customers to your bran…
7 years, 2 months ago
#7 Branding and Expectation-Setting for Customers
Episode 7
A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done …
7 years, 2 months ago
#6 Brands and Value Creation for the Organization
Episode 6
Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many …
7 years, 2 months ago
#5 Branding for Differentiation and Competitive Advantage
Episode 5
While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthe…
7 years, 2 months ago
#4 Your Brand is Continually Evolving
Gone are the days of "set it and forget it" with your brand. Instead, you need to embrace a continually evolving landscape where your customers, empl…
7 years, 3 months ago