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#45 Evolutionary versus Revolutionary Processes
#45 Evolutionary versus Revolutionary Processes

Season 1 Episode 45

Part 2 of how to create an agile brand. When thinking about evolution versus revolution, you need to know when to take which approach for your own br…

6 years, 8 months ago

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#44 Change is the Only Constant
#44 Change is the Only Constant

Season 1 Episode 44

Part 1 of how to create an agile brand. While it seems that it’s only in the age of technology that everyone complains about being too busy and thing…

6 years, 8 months ago

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#43 Brands and Future Generations
#43 Brands and Future Generations

Season 1 Episode 43

Just as past generations had their own unique relationship to brands, this dynamic will continue to evolve over time. Let’s take a look at a few aspe…

6 years, 8 months ago

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Design Thinking and Brands

Season 1 Episode 42

Agile has helped spawn methodologies that address business processes and broader scopes than software, websites, or digital marketing. One of these …

6 years, 8 months ago

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#41 Key Principles of an Agile Brand
#41 Key Principles of an Agile Brand

Season 1 Episode 41

I go through the principles of an agile brand: • Our highest priority is to add value to people’s lives through meaningful interactions and tangible …

6 years, 8 months ago

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#40 An Agile Brand Case Study: Netflix
#40 An Agile Brand Case Study: Netflix

Season 1 Episode 40

Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From its beginnings up against the behemoth…

6 years, 9 months ago

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#39 Agile Brand Value 4
#39 Agile Brand Value 4

Season 1 Episode 39

I go through the Agile Brand Manifesto and talk about valuing continual improvement over maintaining status quo.

Hosted on Acast. See acast.com/priva…

6 years, 9 months ago

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#38 Agile Brand Value 3
#38 Agile Brand Value 3

Season 1 Episode 38

I go through the Agile Brand Manifesto and talk about valuing staying true to company values over doing what you can to generate profits.

Hosted on A…

6 years, 9 months ago

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#37 Agile Brand Value 2
#37 Agile Brand Value 2

Season 1 Episode 37

I go through the Agile Brand Manifesto and talk about valuing dialogue with customers over broadcasting one-way marketing messages.

Hosted on Acast. …

6 years, 9 months ago

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#36 Agile Brand Value 1
#36 Agile Brand Value 1

Season 1 Episode 36

I go through the Agile Brand Manifesto and talk about valuing long-term customers over short-term sales.

Hosted on Acast. See acast.com/privacy for m…

6 years, 10 months ago

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