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#45 Evolutionary versus Revolutionary Processes
Season 1 Episode 45
Part 2 of how to create an agile brand. When thinking about evolution versus revolution, you need to know when to take which approach for your own br…
6 years, 8 months ago
#44 Change is the Only Constant
Season 1 Episode 44
Part 1 of how to create an agile brand. While it seems that it’s only in the age of technology that everyone complains about being too busy and thing…
6 years, 8 months ago
#43 Brands and Future Generations
Season 1 Episode 43
Just as past generations had their own unique relationship to brands, this dynamic will continue to evolve over time. Let’s take a look at a few aspe…
6 years, 8 months ago
Design Thinking and Brands
Season 1 Episode 42
Agile has helped spawn methodologies that address business processes and broader scopes than software, websites, or digital marketing. One of these …
6 years, 8 months ago
#41 Key Principles of an Agile Brand
Season 1 Episode 41
I go through the principles of an agile brand: • Our highest priority is to add value to people’s lives through meaningful interactions and tangible …
6 years, 8 months ago
#40 An Agile Brand Case Study: Netflix
Season 1 Episode 40
Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From its beginnings up against the behemoth…
6 years, 9 months ago
#39 Agile Brand Value 4
Season 1 Episode 39
I go through the Agile Brand Manifesto and talk about valuing continual improvement over maintaining status quo.
Hosted on Acast. See acast.com/priva…
6 years, 9 months ago
#38 Agile Brand Value 3
Season 1 Episode 38
I go through the Agile Brand Manifesto and talk about valuing staying true to company values over doing what you can to generate profits.
Hosted on A…
6 years, 9 months ago
#37 Agile Brand Value 2
Season 1 Episode 37
I go through the Agile Brand Manifesto and talk about valuing dialogue with customers over broadcasting one-way marketing messages.
Hosted on Acast. …
6 years, 9 months ago
#36 Agile Brand Value 1
Season 1 Episode 36
I go through the Agile Brand Manifesto and talk about valuing long-term customers over short-term sales.
Hosted on Acast. See acast.com/privacy for m…
6 years, 10 months ago