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#33 Brands and the Modern Customer Experience
Season 1 Episode 33
Fifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected, and wan…
6 years, 8 months ago
#32 Brands and Exponential Technologies
Season 1 Episode 32
Fourth part of a multi-episode discussion of what changed to cause the need for agile brands. Exponential technologies using AI and Machine Learning …
6 years, 8 months ago
#31 Brands and Market Disruption
Season 1 Episode 31
Third part of a multi-episode discussion of what changed to cause the need for agile brands. Continual market disruption has created a need for a mor…
6 years, 9 months ago
#30 Brand as Experience
Season 1 Episode 30
Second part of a multi-episode discussion of what changed to cause the need for agile brands. Unlike the “Mad Men” days of advertising, it’s not enou…
6 years, 9 months ago
#29 Social Transformation and Brands
Season 1 Episode 29
First part of a multi-episode discussion of what changed to cause the need for agile brands. Social media, in its broadest sense, has transformed com…
6 years, 9 months ago
#28 Letting Go in Order to Have Deeper Customer Relationships
Season 1 Episode 28
Our last episode on the subject of what sets agile brands apart. Agile brands have a two-way relationship with their customers, particularly their be…
6 years, 10 months ago
#27 Staying Nimble by Always Listening
Season 1 Episode 27
Continuing our discussion of what sets agile brands apart. “The customer is always right” is a cliché we’ve all heard countless times. It’s vital to …
6 years, 10 months ago
#26 Using Data to Drive Deeper Insights
Season 1 Episode 26
Many companies got on the “big data” bandwagon early, driving it on a path of growth that IDC predicts will reach in excess of $200 billion by 2020. …
6 years, 10 months ago
#25 Telling Genuine Stories with Your Brand
Season 1 Episode 25
Continuing our discussion of what sets agile brands apart from others. Today, we're talking about telling genuine stories. Any brand story must be au…
6 years, 10 months ago
#24 Open Dialogue with Customers
Season 1 Episode 24
We all hear about engagement, but what does it really mean? To many digital marketers, it’s a metric to be reported. Consumers rarely view engagement…
6 years, 10 months ago